NASHVILLE, Tenn. (RFD NEWS) — Americans are projected to eat 1.48 billion chicken wings during Super Bowl LX, slightly higher than last year, underscoring strong seasonal demand for poultry as the game anchors winter food consumption. The National Chicken Council estimates wing consumption will rise by about 10 million wings year over year, reinforcing poultry’s role as a staple protein during major sporting events.
Retail data show that demand has already surged during the NFL playoff window. Over the past four weeks, wing unit sales rose nearly 20 percent nationally, with dollar sales up more than 11 percent. Regional trends were especially strong in Seattle and Boston markets, while Los Angeles consumers led the field in per-capita wing purchases.
Prices remain supportive for consumers. Fresh wing prices averaged about $3.47 per pound, down nearly 3 percent from a year ago, aided by a 2.2 percent increase in U.S. broiler production during 2025 and lower feed costs. Despite softer prices, cold storage wing inventories entering December were among the tightest for the month in more than a decade, signaling early stock-building by retailers and foodservice.
Production gains have helped ensure availability without pressuring margins across the supply chain.
Farm-Level Takeaway: Strong seasonal demand and manageable production growth continue to support poultry markets.
Tony St. James, RFD NEWS Markets Specialist
After months of declining consumer egg prices, buyers could be facing a sharp increase in costs as prices surge upwards once again.
March 19, 2024 12:19 PM
·
March 18, 2024 10:13 AM
·
What can these facilities do to protect themselves? I wrote about this issue last spring, and since that time, the U.S. Court of Appeals for the Eighth Circuit has issued a significant opinion. That makes an update in order.
February 28, 2024 11:04 AM
·
Duck hunting has been a part of Louisiana heritage since Cajuns first settled in the region. One man in central Louisiana is keeping the old ways alive by continuing to craft these prized duck calls rooted in tradition.
December 27, 2023 12:49 PM
·
November 10, 2023 02:32 PM
This Gingery Chicken and Mushroom Soup is a comforting and nourishing option for cold weather, utilizing a medley of fresh, seasonal ingredients readily available in the winter.
November 10, 2023 01:14 PM
·
The State of Louisiana is known as a major wintering location for North American waterfowl. However, a new visitor — a species of Whistling Ducks hailing from South America — may pose a problem to native species.
November 09, 2023 01:52 PM
·
The FAO Food Price Index for October 2023 is out. Where do global food prices stand, and which categories saw the largest gains?
November 03, 2023 01:42 PM
·
Falling feed costs and strong demand for butter could be good news for dairy farmers looking to get their finances back on track.
November 03, 2023 12:38 PM
·
