Behind-the-Scenes of WTFCF S4, E5: Splenda Stevia Farms, A New American Industry

Show producer Donna Sanders shares her perspective on filming the latest episode of Where the Food Comes From at Splenda Stevia Farms, a company growing a sweet specialty crop here in the U.S. that is typically imported from overseas.

American imports are massive. Everything from machinery, appliances, furniture, pharmaceuticals and so much more. Yes, we are even getting our prescription drugs from foreign countries. I realize it’s a global economy, but I also know we have to take care of business at home first. I don’t know about you, but for me, dependence on other countries is beyond scary, especially when it comes to our food: If we lose the ability to feed ourselves as a nation, we’re in real trouble.

Can there be such a thing as bringing something back from foreign producers? Short answer – yes.

WTFCF visited Splenda Stevia Farms, owned by Heartland Food Products Group, in Central Florida on May 3 to tell such a story.

By now you are probably wondering, What does Splenda have to do with this topic or with farming? Well, until very recently, there was no production of stevia — a plant-based sweetener — in the U.S. It was all grown in other countries, primarily China. Rather than rely on foreign imports, Heartland Food Products Group has entered the farming business itself with a stevia farm in Central Florida that will supply the plants to create an entirely American industry in partnership with small family farms. In fact, all Splenda products are made in America. Pretty cool. . .

To read all of Where the Food Comes From Producer Donna Sander’s behind-the-scenes perspective on this week’s episode, CLICK HERE.

Related Stories
Clemson blue cheese has become a decades-long calling for Cheese Maker Anthony Pounders, who leads a team of student staff who get to work each morning way before the crack of dawn.
The Dorns’ revolutionary approach at Hickory Hill Milk has garnered attention.
In addition to their amazing show, RFD-TV’s “Where the Food Comes From” team also publishes a digital cookbook with recipes by people featured on the show.
If you’re not a farmer, understanding plant classification, like what’s a fruit and what’s a vegetable, can be more confusing than you thought.

LATEST STORIES BY THIS AUTHOR:

Auction manager and West Texas A&M University student Presley Graves joined us to discuss the growth of StockShowAuctions.com and its impact on youth in agriculture.
Texas Farm Bureau President Russell Boening joined us with the latest update on storm conditions and impacts across the state.
Mike Knotts with the Tennessee Electric Cooperative Association joined us with the latest on storm impacts, power restoration, and safety considerations following the ice storm.
Brooks York with AgriSompo joined us with his outlook on crop insurance and risk management following the recent winter storm that tore through most of the United States, including the Midwest.
Placements and marketings beat expectations, but declining on-feed totals and feeder constraints keep the supply story supportive for cattle prices into 2026. Dr. Derrell Peel, with Oklahoma State University, joined us to break down cattle-on-feed numbers and provide his broader market outlook.
USDA Rural Development Director for Kentucky, Travis Burton, joined us to discuss the Princeton facility (formerly Porter Road Meats), now backed by the USDA, and its role in expanding domestic meat processing capacity.
More Shows
Coop Dreams - Drone Shot
Coop Dreams
“Green Acres” meets “Home Improvement” in this refreshing, informative unscripted lifestyle series depicting the hilarious adventures of a suburban family gone rural.
Join markets specialist Scott Shellady, better known as the Cow Guy, as he covers the market-close, breaking down headlines that drive the commodities and equities markets with commentary from respected industry heavyweights.
Crop yield champions David Hula from Virginia and Randy Dowdy from Georgia are back for another season with the aim of schooling more growers across the country in their winning ways.
Each episode of Better Horses is a charming love letter to the equine community with a lovely mix of entertaining segments for horse enthusiasts.
Presented by Lehman’s & Farm Show Magazine, join us for the best in Cajun Cookin’ with the master cook, Mr. Justin Wilson, as he tells funny Cajun stories and demonstrates the Cajun way of cooking up some WILD GAME, CHICKEN, BEEF, SEAFOOD & PORK. I Garontee!
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.
Join host Allen Treadwell and the Hayden Outdoors crew plus landowners across the country as we bring you exciting adventures on the land with the most amazing properties for sale and learn what it means to broker these magnificent properties.
Experience the rhythm of life with RFD Network’s Music and Entertainment Shows, showcasing a mix of classic country and today’s biggest stars, as well as bluegrass, polka, gospel, and more!
Immerse yourself in the world of equine excellence on RFD Network. Discover captivating horse shows, expert insights, and equestrian passion. Tune in now!
“Texas Agriculture Matters” is a fun, informative look at the role of agriculture in our daily lives. The show utilizes the trademark wit and wisdom of its host Commissioner Sid Miller — an 8th-generation farmer-rancher and 12-time World Champion rodeo cowboy — to explore a new Texas ag-related topic each week.