With domestic prices hitting record highs and global demand on the rise, the cattle industry is experiencing its strongest markets in decades.
The Farm Monitor takes us on a journey to explore how the next generation is leveraging this momentum to drive the industry forward.
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RanchHER Jessie Jarvis is a third-generation Idaho cattle rancher and an esteemed figure in the ag industry and Western world. She seamlessly balances her roles as a business owner, influencer, podcast host, public speaker, rancher, wife and mother.
Janie spends a day-in-the-life with “Of the West” founder & influencer Jessie Jarvis, for a bit of work along the historic Oregon Trail.
RanchHERs Penny Kasun and Dani Jeanne Lawrence of 7-Up Ranch in Prescott, Arizona, joined us Monday on Market Day Report to discuss the next all-new episode of the show.
Janie ventures to the desert in Prescott, Arizona for cattle branding at the 7UP ranch with Penny Kasun & Dani Jeanne Lawrence.
Janie camps out on the historic YP Ranch with the operation’s matriarch, RanchHER Renee Jackson, her family, and a talented crew of cowboys as they wrap up part of branding season on their remote and expansive operation located on the state line of Nevada and Idaho.
