LUBBOCK, TEXAS (RFD NEWS) — An inverted Choice-Select spread is drawing attention in cattle markets, but Don Close of Terrain says the signal no longer means what it once did. He argues that today’s beef mix has changed so much that the spread is now a poor measure of whether consumers are trading down to a lower-quality product.
Close said the old relationship mattered when beef supplies were split much more evenly between Choice and Select. At that time, retail chains commonly carried Select product, branded beef was not a major factor, and Prime made up only a small share of carcasses.
That is no longer today’s market. Retail stores now largely carry Choice and better; Prime is much more common, and Select supplies have contracted sharply. Close said the smaller Select supply itself can push prices higher and create the appearance of stronger demand.
He also said the smallest domestic cattle supply in 70 years is tightening lean beef availability, which adds support for Select product in grinding and some institutional channels. That, in his view, makes the current inversion more about supply and product mix than consumer retreat from quality.
Close said cattlemen would be better served watching a Choice-to-branded beef cutout or a Choice-Prime spread instead. He argues consumers have repeatedly shown they want higher-quality beef and are unlikely to return to a largely Select-based market.
Farm-Level Takeaway: Don Close says the inverted Choice-Select spread is not a strong warning sign in today’s tighter, higher-quality beef market.
Tony St. James, RFD News Markets Specialist
F-10 Wound Spray can now be used for livestock and other animals as officials monitor the ongoing New World Screwworm outbreak in Mexico.
March 13, 2026 01:31 PM
·
China’s stricter inspection rules prompt Cargill to pause soybean exports from Brazil, briefly lifting U.S. soybean prices as traders anticipate potential shifts in global trade, as export demand remains supportive across all major U.S. commodities.
March 13, 2026 12:57 PM
·
Suderman joins Tony St. James in the RFD Studios to discuss how geopolitical tensions are triggering global transport disruptions, new inflation pressures, and other challenges for agriculture to navigate.
March 13, 2026 11:08 AM
·
Severe drought in South Texas is forcing ranchers to consider cattle sell-offs as feed and water supplies dwindle, threatening herd health and livestock operations.
March 12, 2026 05:09 PM
·
RealAg Radio’s Shaun Haney shares insights from new Real Agri-Studies research surrounding the relationship between farmers and their lenders and what it reveals about the current farm economy.
March 12, 2026 04:15 PM
·
Farm Bureau economist Dr. Faith Parum explains how geopolitical dynamics in the Middle East could further tighten fertilizer movement, increase fuel costs, and complicate planting decisions for U.S. farmers this spring.
March 12, 2026 03:57 PM
·