MEMPHIS, Tenn. (RFD NEWS) — New challenges could limit the broiler industry’s ability to maintain recent production growth, even as consumer demand for chicken continues to rise. A new report from CoBank notes that while chicken demand has been on a decades-long upward trend, opportunities to increase output are becoming more constrained.
Brian Earnest, animal protein economist with CoBank, joined us on Thursday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Earnest outlined what has driven long-term growth in consumer demand for chicken and how the broiler industry has historically kept pace with that demand. He also addressed concerns about the obstacles the industry may face if demand continues to climb, particularly in expanding production.
Earnest also touched on whether value-added products, such as chicken strips and nuggets, will remain a key growth area for chicken sales going forward.
Lower freight costs helped sustain export demand amid a challenging pricing environment.
February 10, 2026 06:00 AM
·
Producers across the country spent the week balancing spring planning with tight margins and uneven moisture outlooks. Input purchasing stayed cautious, while marketing and cash-flow decisions remained front and center for many operations.
February 09, 2026 03:17 PM
·
New Holland VP Ryan Schaefer shares insights into the brand’s legacy and innovations that support U.S. cattle producers.
February 09, 2026 02:46 PM
·
Corey Owens of the San Angelo Stock Show and Rodeo Association shares updates about this year’s event and its continued impact on youth, agriculture, and the San Angelo community.
February 09, 2026 02:37 PM
·
Success requires more than talent — on this week’s FFA Today, agriculture students show us the hard work, dedication, and teamwork required to gain important skills outside of the classroom through the National FFA Organization.
February 09, 2026 01:17 PM
·
Federal assistance has helped, but the most recent row-crop losses remain on producers’ balance sheets.
February 09, 2026 01:07 PM
·
