Cotton Gains Spotlight as U.S.-Vietnam Trade Deal Nears Signature

With the U.S.–Vietnam agreement nearing signature, U.S. cotton, corn, and soybean exporters could lock in new demand lanes just as global supply shifts.

cotton bud with the sunset_Photo by Kelli via AdobeStock_386673555.jpg

A cotton bud framed by a sunset.

WASHINGTON, D.C. (RFD-TV) — In the midst of a critical week of bilateral talks, a Vietnam–United States trade deal is edging closer to finalization, with agriculture at the center.

Delegations from both nations are meeting this week in Washington to advance the framework set out in late October, outlining a “reciprocal, fair and balanced” agreement that keeps U.S. tariffs on Vietnamese goods at 20 percent while granting the U.S. zero-tariff access on certain products.

The agriculture and textile sectors emerge as key leverage points. Vietnam has rapidly increased imports of U.S. cotton, accounting for more than 48 percent of its cotton imports and purchasing some 2.9 million U.S. bales during the 2024/25 marketing year.

With the new trade deal, U.S. cotton exporters may be well-positioned to expand sales into Vietnam’s large textile and apparel manufacturing base, especially if Vietnam secures favorable terms for U.S. goods and streamlines non-tariff barriers. Below the surface, broader ag flows are in motion: Vietnamese firms have signed memorandums of understanding to buy over $2 billion in U.S. agricultural commodities — including corn, wheat, soybean meal, and DDGs.

For U.S. producers and exporters, the deal could open new channels for Diverted demand from China and strengthen feed-grain, cotton, and oilseed product flows to Vietnam. The textile tie-in is especially strong: U.S. cotton’s premium fiber quality and origin transparency give the U.S. a competitive edge as Vietnam works to meet rules-of-origin standards for its apparel exports to key Western markets.

Farm-Level Takeaway: With the U.S.–Vietnam agreement nearing signature, U.S. cotton, corn, and soybean exporters could gain significant access into one of Southeast Asia’s fastest-growing manufacturing markets — locking in new demand lanes just as global supply shifts.
Tony St. James, RFD-TV Markets Specialist
Related Stories
The shutdown is yet another hurdle for producers navigating a challenging year marked by high input costs, volatile markets, and uncertain trade conditions.
Farmers will need to closely monitor forecasts if the regulatory changes are implemented, as temperature cutoffs will replace fixed spray dates.
With China’s pullback, U.S. sorghum producers must broaden their export markets. Building connections now could help stabilize prices and demand for the upcoming larger crop.
Higher domestic rail tariffs and mixed capacity shifts will influence grain movement this harvest. Strong corn exports provide momentum, but logistics costs remain a critical factor.
Malone, Senior Director of Trade Execution at Bunge, emphasized the importance of spaces where women can engage in meaningful conversations about global trade, supply chains, and leadership opportunities.
Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Biofuel policy decisions may influence planting economics. Today, March 18, is also National Biodiesel Day.
President Trump issues a 60-day Jones Act waiver to ease fuel shipments amid Middle East tensions disrupting energy markets, while biofuel policy gains focus.
Acreage shifts could influence spring marketing decisions.
Corn and sorghum exports continue outperforming soybeans.
Expanding supplies are weighing on global coffee and cocoa prices.
Lewis Williamson with HTS Commodities discusses how tensions in the Middle East are impacting producer’s spring planting decisions.