Cotton Gains Spotlight as U.S.-Vietnam Trade Deal Nears Signature

With the U.S.–Vietnam agreement nearing signature, U.S. cotton, corn, and soybean exporters could lock in new demand lanes just as global supply shifts.

cotton bud with the sunset_Photo by Kelli via AdobeStock_386673555.jpg

A cotton bud framed by a sunset.

WASHINGTON, D.C. (RFD-TV) — In the midst of a critical week of bilateral talks, a Vietnam–United States trade deal is edging closer to finalization, with agriculture at the center.

Delegations from both nations are meeting this week in Washington to advance the framework set out in late October, outlining a “reciprocal, fair and balanced” agreement that keeps U.S. tariffs on Vietnamese goods at 20 percent while granting the U.S. zero-tariff access on certain products.

The agriculture and textile sectors emerge as key leverage points. Vietnam has rapidly increased imports of U.S. cotton, accounting for more than 48 percent of its cotton imports and purchasing some 2.9 million U.S. bales during the 2024/25 marketing year.

With the new trade deal, U.S. cotton exporters may be well-positioned to expand sales into Vietnam’s large textile and apparel manufacturing base, especially if Vietnam secures favorable terms for U.S. goods and streamlines non-tariff barriers. Below the surface, broader ag flows are in motion: Vietnamese firms have signed memorandums of understanding to buy over $2 billion in U.S. agricultural commodities — including corn, wheat, soybean meal, and DDGs.

For U.S. producers and exporters, the deal could open new channels for Diverted demand from China and strengthen feed-grain, cotton, and oilseed product flows to Vietnam. The textile tie-in is especially strong: U.S. cotton’s premium fiber quality and origin transparency give the U.S. a competitive edge as Vietnam works to meet rules-of-origin standards for its apparel exports to key Western markets.

Farm-Level Takeaway: With the U.S.–Vietnam agreement nearing signature, U.S. cotton, corn, and soybean exporters could gain significant access into one of Southeast Asia’s fastest-growing manufacturing markets — locking in new demand lanes just as global supply shifts.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Farmers for Free Trade Executive Director Brian Kuehl shares more about the tour to gather farmers’ insights on the economic challenges they face in the ag economy.
Recent U.S.–China trade developments provided a small lift for soy markets, though most traders are waiting for concrete purchase data before making major moves.
Wheat futures briefly hit a three-month high before retreating as the markets wait for word on whether the deal will actually happen.
According to Ag Secretary Brooke Rollins, the top three soy-crushing companies in Bangladesh agreed to buy $1 billion worth of U.S. soybeans over the next year.
A strong corn export pull is supportive of bids; soybeans need steady vessel programs or fresh sales to firm cash.
USDA will meet part of November SNAP benefits under court direction, citing insufficient funds for full payments.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Harvested acres are estimated at 90.0 million, making this year’s corn crop one of the largest since the 1930s.
U.S. producers are holding off on equipment investments amid financial pressure, market uncertainty, a rising demand for diesel, and growing desperation for trade wins.
How many burgers could you buy instead of a house?
Let’s take a look at harvest progress as of early September 2025, across all 50 U.S. States, prepared by Market Day Report anchor and RFD-TV Markets Expert Tony St. James.