RanchHER encourages open-mindedness when choosing a career path: “Don’t Pigeonhole Yourself”

RanchHER is gearing up for a season on RFD-TV, and host FarmHER TV Kirbe Schnoor is helping spread the news from NCBA Cattle Con!

FarmHER and RanchHER are gearing up for new seasons on RFD-TV, and FarmHER TV host Kirbe Schnoor is helping spread the news.

She talks with Traci Rodemeyer of CaseIH as she describes her career journey as well as advice for young women trying to get their foot in the door.

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Founder Jon Mollhagen says automation continues playing a larger role in reducing labor demands and animal stress.
The Meat Institute says meat sales reached a record $112 billion last year as protein demand remained strong nationwide.
The Livestock Conservancy says protecting rare breeds helps preserve genetic diversity and long-term agricultural resilience.
The Perrier family says maintaining herd quality has helped keep the operation strong.

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