NASHVILLE, Tenn. (RFD NEWS) — Record Easter spending highlights strong consumer demand, even as rising costs of food and candy continue to shape purchasing decisions.
The National Retail Federation projects total Easter spending at $24.9 billion, with food leading at $7.5 billion and candy close behind at $3.5 billion. About 92 percent of consumers plan to buy candy, reinforcing its role alongside traditional meals centered on ham, eggs, and side dishes.
Price pressures remain uneven across categories. Egg prices are currently near $3.50 per dozen, well below last year’s spike above $6, but still elevated compared to more typical levels near $2 just a few years ago. Seasonal demand tied to Easter is also pushing prices modestly higher.
Candy costs have climbed sharply as well. Prices for popular products have risen by roughly 67 percent since 2020, meaning consumers are getting less product for the same amount spent, even as overall demand remains strong.
The combination of steady holiday demand and higher input and retail costs continues to ripple through livestock, grain, and food markets.
Farm-Level Takeaway: Strong Easter demand supports protein and crop markets.
Tony St. James, RFD NEWS Markets Specialist
Trade uncertainty—especially regarding soybeans—continues to weigh on future outlooks, even as farm finances and land values remain resilient.
January 06, 2026 03:09 PM
·
Strong export demand supports feed grain prices, but drought risk and seasonal patterns favor disciplined early-year marketing.
January 06, 2026 02:46 PM
·
Corn export strength remains a key demand anchor, while China’s continued involvement in soybeans and sorghum bears close watching for price direction.
January 06, 2026 01:12 PM
·
Strong crush demand and rising ethanol production are pressuring feedstocks, as traders monitor storage risks and supply chain uncertainty and await the upcoming January WASDE report.
January 06, 2026 01:04 PM
·
The U.S. Meat Export Federation plans to expand its global market presence in the New Year and says it is focusing its appeal on the growing middle class worldwide.
January 06, 2026 12:21 PM
·
Dr. Seth Meyer Concludes Service; Dr. Justin Benavidez Appointed USDA Chief Economist
January 06, 2026 11:17 AM
·
