Easter Spending Hits Record on Rising Food and Candy Costs

Strong Easter demand supports protein and crop markets.

american easter Easter eggs painted in the style of the American flag_Photo by Mikhaylovskiy via AdobeStock_255969212.png

Photo by Mikhaylovskiy via AdobeStock

NASHVILLE, Tenn. (RFD NEWS) — Record Easter spending highlights strong consumer demand, even as rising costs of food and candy continue to shape purchasing decisions.

The National Retail Federation projects total Easter spending at $24.9 billion, with food leading at $7.5 billion and candy close behind at $3.5 billion. About 92 percent of consumers plan to buy candy, reinforcing its role alongside traditional meals centered on ham, eggs, and side dishes.

Price pressures remain uneven across categories. Egg prices are currently near $3.50 per dozen, well below last year’s spike above $6, but still elevated compared to more typical levels near $2 just a few years ago. Seasonal demand tied to Easter is also pushing prices modestly higher.

Candy costs have climbed sharply as well. Prices for popular products have risen by roughly 67 percent since 2020, meaning consumers are getting less product for the same amount spent, even as overall demand remains strong.

The combination of steady holiday demand and higher input and retail costs continues to ripple through livestock, grain, and food markets.

Farm-Level Takeaway: Strong Easter demand supports protein and crop markets.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
Lower inventories and cautious farrowing plans suggest tighter hog supplies into 2026, keeping producer margins sensitive to demand trends and health risks.
Michigan corn farmer and NCGA Vice President-Elect Matt Frostic will lead the task force. He joined us on Thursday to share his insights on the escalating corn crisis.
Rising cow numbers and higher yields are boosting milk supplies, which may keep pressure on prices and farm margins into the fall.
As input costs continue to rise, diesel prices have held steady in recent weeks, according to energy analysts at GasBuddy.
A new study by the National Grains and Feeds Association found that their industry generates $401.7 billion in economic output and supports over 1.16 million jobs nationwide.
U.S. produce growers face a structural disadvantage—cheaper imports driving down prices while rising labor costs squeeze margins. Without new policies or technology, profitability remains uncertain.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

U.S. sugar producers and processors should brace for price pressure and challenging export logistics with global sugar supply ramping up — driven by Brazil, India, and Thailand — especially at the raw processing level.
The Farm Bureau urges trade enforcement, biofuel growth, fair input pricing, and pro-farmer policy reforms to restore long-term certainty.
The Sheinbaum–Rollins meeting signals progress, but the focus remains on fully containing screwworm before cross-border movement resumes.
Livestock profits are propping up overall sentiment, but crop producers remain cautious amid tight margins and uncertain policy signals.
RaboResearch says China’s pivot from mass production to innovation-driven growth could reshape global pesticide supply chains — and influence prices and product access for U.S. farmers in the coming years.
Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.