Grocery Costs Snapshot: Produce Softens, Proteins Mixed Overall

Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.

grocery store vegetable aisles market produce 3410785-g.jpg

NASHVILLE, TENN. (RFD-TV) — Seasonal shifts and supply quirks are tugging wholesale food costs in different directions — easing some fresh categories while keeping key proteins choppy. For produce buyers, several salad-bar staples are cheaper, helping menus and retail ads, while a few holiday-leaning items are tightening.

Leafy items are split — romaine and green leaf up on Salinas disease pressure, but iceberg down on added Huron supply. Broccoli and cauliflower fell sharply as earlier highs cooled demand; tomatoes (rounds, romas, grapes) trended lower. Red bells firmed; cucumbers, celery, and green beans moved higher. Potatoes and onions were steady, primarily to mixed; pears eased while several apple varieties gained. Avocados were mixed; citrus leaned softer (limes, early navels, lemons).

Beef grinds continued higher; strips and tenderloins firmed with ribs starting a holiday climb, while briskets and many chucks softened. Pork was mixed — loins and butts easing, tenders rallying, bellies ticking up, hams slightly lower. Chicken saw jumbo breast up, wings flat, thighs down; turkey breasts edged higher. Seafood was steady to firm for domestic shrimp, while imported shrimp rose on tariffs; Alaska snow crab quota nearly doubled. Edible oils weakened (soy), canola held modestly firmer, and palm slid; sugar offers stayed firm despite multi-year lows in global futures. Butter prices fell; shell eggs rose on HPAI headlines.

Farm-Level Takeaway: Expect modest relief on several produce lines, mixed protein trends into holiday buying, and softer veg-oil costs — a good week to sharpen forward buys selectively.
Tony St. James, RFD-TV Markets Expert
Related Stories
Cape Cod FarmHER Chloe Starr dives into the world of shellfish farming at one of the few oyster & clam hatcheries in the U.S.
Dairy farmer and Discover Ag co-host Tara Vander Dussen joined us to discuss the Whole Milk for Healthy Kids Act, her experience at the signing, and what’s next for her family and farm.
Analysts say a Supreme Court decision on tariffs could reshape protein markets, strain U.S.-China trade, and force farmers to rethink global demand strategies.
President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
From meatpacking settlements to landmark NEPA rulings, Roger McEowen outlines the top legal developments in 2025 that will shape agriculture in the years ahead.
Alan Bjerga with the National Milk Producers Federation joined us to review new policies and regulations supporting the dairy industry and what they mean for the year ahead.
Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
Protein-driven dairy growth is boosting beef supply potential, creating an opening to support rural jobs and ground beef availability.
Trade volatility and shifting export destinations increase marketing risk for producers heading into 2026.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

From rising trade tensions in Europe to a pending Supreme Court decision on tariffs and shifting demand from China, global trade policy spearheaded by President Donald Trump continues to shape the outlook for U.S. agriculture—adding uncertainty as farmers navigate another volatile year.
Congressional leaders signal momentum toward expanded, targeted farm aid to help producers manage losses and cash-flow stress in 2026.
Livestock strength is carrying the farm economy, while crop margins remain tight and increasingly dependent on risk management and financial discipline.
Freight volatility and route selection remain critical to soybean export margins and competitiveness.
Strong balance sheets still matter, but liquidity, planning, and lender relationships are critical as ag credit tightens, according to analysis from AgAmerica Lending.
U.S. agriculture entered the week with mixed signals as weather, logistics, and markets shaped early-year decisions. Here is a regional breakdown of domestic crop and livestock production for the week of Monday, Jan. 19, 2026.