Farmers Capture Larger Share of Rising Beef Prices

Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.

LUBBOCK, Texas (RFD-TV) — U.S. beef price inflation since 2023 has been driven far more by tightening cattle supplies than by margin expansion downstream — and new USDA data confirm that producers are capturing a larger share of each retail dollar than at any point in recent years.

USDA’s all-fresh beef retail value climbed steadily from late 2023 through November 2025, rising from roughly $7.85 per pound to nearly $9.40 per pound. At the same time, the farmers’ share of the Choice beef retail dollar increased sharply. Annual averages show producers’ share rising from just 36.8 percent in 2021 to 47.8 percent in 2023 and over 50 percent in 2024 — a structural shift rather than a short-term anomaly.

Monthly data reinforce that trend. In 2025, producers frequently captured more than 52 percent — and at times more than 55 percent — of the retail beef dollar, even as consumer prices rose. That combination indicates that rising retail prices are primarily driven by biological supply constraints tied to herd contraction, not by expanding packer or retailer margins.

The beef cow herd remains near multi-decade lows, limiting fed cattle availability and forcing stronger competition for inventory. While margins fluctuate month to month, the broader balance of leverage has shifted back toward the farm gate.

Farm-Level Takeaway: Higher retail beef prices increasingly reflect tight cattle supplies — and producers are capturing a historically larger share of the value.

Shaun Haney, Host of RealAg Radio on Rural Radio SiriusXM Channel 147, joined us on Monday’s Market Day Report with his 2026 cattle market outlook and insights on beef prices.

In his interview with RFD-TV News, Haney explained why volatility matters when cattle prices are so high, the impact of import restrictions on Mexican feeder cattle, and the biggest factors that will shape herd expansion and beef prices going into the New Year.

Related Stories
Kate Johnson didn’t set out to become an expert on all things cheese—but today, this FarmHER is the owner/founder of The Art of Cheese School where she teaches chefs at every level.
The Colorado ranch where Elin operates her business just happens to be the same ranch where she spent her summers as a child.
Growing up as a sixth-generation Iowa FarmHER, Lexi Marek’s first passion is her pigs. She started showing pigs at livestock shows early on at the young age of five.
Meet RanchHER Renee Strickland of Strickland Ranch and Exporting. Headquartered in Myakka City, Florida, Strickland and her husband export cattle around the world.
Ten years ago, FarmHER Jen Welch started a homestead on a single acre in Buena Vista, Colorado. The original idea was to grow food for her growing family.
Pam Lunn of Tampa, Florida, took an unexpected journey to a life in agriculture

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

UNL Animal Science Ph.D candidate Anna Kobza joined us on Tuesday’s Market Day Report to share her agriculture story and tips for other producers hoping to share their ag stories online or with the media.
Herd rebuilding looks slow, keeping cattle prices supported; beef-on-dairy crosses help fill feedlots, while imports temper—but don’t erase—tightness.
China is making strategic moves by purchasing more soybeans from Argentina and may soon follow the EU and reopen its market to Brazilian chicken exports.
Lamb prices have seen a surprising surge driven by a tight supply and increasing demand in non-traditional markets.
Farmers should watch for soybean export rebounds with harvest, while corn and wheat shipments remain strong and sorghum demand struggles.
Rollins says the new trade relationship with Taiwan, which is committed to buying a significant amount of U.S. soy, could not come at a better time for farmers facing financial strain.