FarmTech: Halter’s ‘Cow-gorithm’ and Solar-Powered Collars are Changing the Virtual Fencing Landscape

Elena Chavez with Halter provided insight into the company’s virtual fencing technology, its adoption in the U.S., and the impact of recent funding on ranching operations.

CHICAGO, ILL. (RFD NEWS) — Virtual fencing technology is transforming farm management with solar-powered cattle collars, giving ranchers unprecedented control over their herds via smartphone.

Elena Chavez with Halter joined us on Thursday’s Market Day Report to discuss the company’s latest developments, including raising more than $200 million in Series E funding at a $2 billion valuation.

Chavez explained how the technology works, allowing ranchers to manage full herds remotely through the company’s trademarked “Cow-gorithm.”

She noted that while Halter is based in New Zealand, it’s also available across the U.S. Field visits to hundreds of ranches in Colorado have confirmed strong demand, and feedback from early adopters has been positive, with ranchers praising the system’s ability to simplify herd management.

Chavez added that the recent Series E funding will accelerate growth, expand availability, and further benefit ranchers by enhancing operational efficiency.

The company’s virtual fencing technology represents a potential shift in cattle management, offering a modern, data-driven approach to traditional ranching practices.

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Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.