NASHVILLE, Tenn. (RFD-TV) — Rural broadband growth is reshaping how farms across the South connect and compete. A new USDA survey released in August 2025 shows sharp increases in online input purchases and marketing activity, even as some producers scale back precision agriculture tools amid tighter margins.
The biennial Farm Computer Usage and Ownership survey — conducted by USDA’s National Agricultural Statistics Service since 1997 — tracks how producers access and use internet-based technologies in their operations.
Between 2023 and 2025, every southern state reported higher rates of farmers buying agricultural inputs online, with Louisiana, Mississippi, South Carolina, and Texas each recording more than 100 percent growth. About half of U.S. farms now report purchasing inputs over the internet. Roughly 25 percent of southern farms conduct agricultural marketing activities online — slightly below the 29 percent national average — though participation fell in Georgia and Missouri.
Precision agriculture adoption moved in the opposite direction, explains Devon Mills, Assistant Professor with Mississippi State Extension. Seven southern states, including Tennessee, North Carolina, and Alabama, saw declines in use between 2023 and 2025, mirroring a 19 percent national drop. Analysts suggest producers may be pausing high-cost technologies to reduce expenses, even as internet-based tools become central to daily operations.
Farm-Level Takeaway: Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
The National Farm Machinery Show is underway in Louisville, Kentucky, bringing together the latest in agricultural equipment, technology, and innovation. Here are some highlights from the trade show floor so far!
February 13, 2026 05:15 PM
·
RealAg Radio host Shaun Haney discusses how AI integration in grocery retail could impact farmers and the broader food supply chain.
February 13, 2026 02:47 PM
·
Livestock Conservancy Senior Program Manager Jeannette Beranger explains the upcoming poultry census and ongoing efforts to preserve rare and heritage poultry breeds raised across the U.S.
February 13, 2026 02:20 PM
·
Alliant Chairman of Agriculture and former U.S. Ag Secretary Mike Johanns explains the R&D Tax Credit, the recent Tax Court ruling, and ways livestock producers and agribusinesses can qualify.
February 13, 2026 01:51 PM
·
Nitrogen and phosphate markets are tightening ahead of spring, keeping fertilizer costs elevated while crop prices lag.
February 13, 2026 08:00 AM
·
In the U.S. and Canada, reduced planted acres—not yield losses—led to a decline in potato production, while Mexico saw modest gains due to increased yields and harvested areas.
February 12, 2026 05:11 PM
·
AFBF Economist Samantha Ayoub discusses the latest data on Chapter 12 farm bankruptcy filings and what the troubling trend signals for the farm economy. At the same time, bigger loans and higher rates are squeezing working capital and increasing financial risk.
February 12, 2026 04:26 PM
·
Farm numbers still favor small operations, but production, resilience, and risk management are increasingly concentrated among fewer, larger farms.
February 12, 2026 12:16 PM
·
China’s reliance on imported soybeans remains entrenched, shaping global demand and trade leverage.
February 12, 2026 10:46 AM
·
