HUDSON OAKS, TEXAS (RFD NEWS) — Cattle marketing remains in focus as buyers and sellers gather for another offering through Superior Livestock Auction, where consignments and market conditions are drawing attention across the industry.
Charly Cummings with Superior Livestock Auctions joined us on Thursday’s Market Day Report from the middle of the action to discuss the day’s offering and overall market tone.
In his live report with RFD NEWS, Cummings outlined the quality and programs featured in the current consignments and shared what he is seeing in buyer demand. He also addressed how prices are comparing to earlier in the year and what factors are driving the market right now.
He noted that they are offering more than 20,000 cattle, starting with feeder cattle, and that buyer demand remains strong. While interest in heifers may not be as high as in the past, Cummings says the market for them remains solid.
Cummings also explained why many ranchers choose to market cattle through Superior Livestock Auction and highlighted upcoming sales producers may want to consider as they plan to market cattle later this year.
“We have over 350 reps throughout the United States,” Cummings said. “Our reps come out to your farm, video the cattle, consign the cattle, and get you through the contract. We then upload the videos and come into Hudson Oaks on sale day and offer them for sale.”
Finally, Cummings shared what sets Superior Livestock Auctions apart from other industry leaders, through is its video-based marketing system, which connects buyers and sellers across the country. He also shared how producers can contact representatives for future consignments.
More information can be found on Superior Livestock’s website.
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