Fertilizer Downcycle Deepens As Affordability Sinks, Demand Weakens

Stagger buys and diversifies fertilizer sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.

NASHVILLE, Tenn. (RFD-TV) — Fertilizer affordability is sliding again — and that matters for farm margins and timing of pre-plant buys. Rabobank’s Knowledge Exchange Division says the 12-month affordability index has moved deeper into negative territory, signaling a new contraction phase that resembles the last downcycle.

The bank expects weaker demand through 2025 and a more pronounced downturn in 2026 as high prices curb applications and shift product choices in key markets.

Regional forces add volatility. In the US, geopolitics and tariffs threaten to disrupt the coming season. European fertilizer prices are likely to rise with the implementation of the Carbon Border Adjustment Mechanism (CBAM), the European Union’s carbon-pricing policy for imports. Brazil faces tight margins and scarce credit even as deliveries could set records. China is prioritizing domestic supply, while India’s urea tenders continue to steer global pricing.

Product-wise, urea consumption is forecast to fall in 2026 — with Brazilian growers pivoting toward ammonium sulphate — and phosphate prices are keeping 2025 demand down about 4 percent, with more declines likely as Chinese exports ease and shipments from Morocco and Saudi Arabia increase. Potash, after a 2024 rebound, is expected to slow in 2025; sustained price strength would pressure 2026 demand despite Brazil’s record import ambitions.

Farm-Level Takeaway: Stagger buys and diversify sources — watch CBAM, India’s tenders, and Brazil’s import pace to time urea, phosphate, and potash purchases.
Tony St. James, RFD-TV Markets Specialist
Related Stories
Record ethanol production, coupled with stronger demand, supports corn use despite tighter margins elsewhere.
A new maritime biofuels coalition aims to position ocean shipping as a significant growth market for U.S. crops and waste-derived fuels.
Larger operations maintain cost advantages, while softer equipment sales suggest producers are pacing machinery upgrades amid tighter margins.
Transportation access, legal disputes, and fertilizer freight costs will directly influence input pricing and grain movement in 2026.
Despite China’s sharp drop in grain purchases this year, new USDA export data this week shows that even some buying activity from the trade giant still moves the markets.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+
FarmHER Chris Nellis and her daughters navigate loss while carrying on a 300-year farm legacy, milking cows in upstate New York.
USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg joined us with a recap of the Malaysia trade mission and a look at USDA’s broader trade strategy moving forward.
Mike Steenhoek of the Soy Transportation Coalition shares how extreme winter weather is affecting the ag transportation network and what producers should keep in mind as conditions slowly improve.
Matt Brockman, Communications Director for the Fort Worth Stock Show and Rodeo, joined us with a look at how the legendary event is moving forward—weather and all.
Strong White House backing supports ethanol demand, but timing now hinges on Congress resolving procedural — at the same time as they push toward a spending bill to avert another federal government shutdown.