Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Army National Guard Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

american flag wheat sunset_adobe stock.png

Adobe Stock

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Army National Guard veteran and Kubota Tractor Corporation President Alex Woods joined us on Wednesday’s Market Day Report to discuss the company’s year-round dedication to honoring American Heroes in agriculture.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

Related Stories
RFD-TV farm legal and taxation expert, Roger McOwen, joins us with his perspective on what farmers can expect from the delayed aid package.
Microsoft’s partnership with the National FFA Organization is helping future ag leaders gain the tools they need to drive innovation in farming and beyond.
U.S. Senator Joni Ernst (R-IA) joined us on Wednesday’s Market Day Report to share why Ames is uniquely positioned to support expanded USDA operations.
RFD-TV Farm Legal and Tax Expert Roger McEowen with the Washburn School of Law dives into a “potpourri” of ag tax and law-related issues in his latest Firm to Farm blog post.
Texas A&M 4-H Director Montza Williams joins for an update on the expected timeline for the program’s new facility and all the associated benefits.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

As we gear up for the big event, Team BUBBA’s Brent Chapman of Kansas joined us on Wednesday’s Market Day Report to talk preparation, teamwork, and the state of competitive bass fishing.
House lawmakers are expected to vote late this afternoon to end the longest government shutdown in U.S. history. The bill they are voting on includes some big priorities for Rural America.
A Reuters report shows China has a soybean “glut,” finding stockpiles at Chinese ports are at record levels, with crushers there holding the most supplies since 2017.
Once a year, Army crew chiefs and Black Hawk mechanics undergo live aerial gunnery training—loading, firing, and practicing the teamwork they’ll need in real missions.
The National Milk Producers Federation (NMPF) says recent wins in markets like Malaysia and Cambodia help farmers focus on production rather than trade barriers.
Kubota President Alex Woods discusses the “Geared to Give” program, the company’s commitment to those who served, and how the initiative continues to grow and impact veterans.
Rural Lifestyle & Entertainment Shows
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
Opry Live is the premier weekly broadcast and livestream of the Grand Ole Opry, featuring country music superstars, legends, and rising talent performing on stage in Nashville.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.