Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Army National Guard Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

american flag wheat sunset_adobe stock.png

Adobe Stock

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Army National Guard veteran and Kubota Tractor Corporation President Alex Woods joined us on Wednesday’s Market Day Report to discuss the company’s year-round dedication to honoring American Heroes in agriculture.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

Related Stories
National Pork Producers Council incoming president Rob Brenneman shares insights from the National Pork Industry Forum in Kansas City, where producers gathered to discuss Farm Bill policy, sustainability, and other priorities for the year ahead.
Co-founders Jeremy and Heather Clark share how Vets to Cowboys helps U.S. veterans build new skills, find community in cattle ranching, and discover new opportunities in agriculture.
Brooks York with AgriSompo provide insight on crop insurance considerations and the decisions farmers are making as the enrollment deadline approaches.
Surging energy markets are quickly becoming a cost story for U.S. agriculture as crude oil climbs on supply fears tied to the Middle East conflict.
New research shows that most farmers do not have a formal resiliency plan in place. Devin Fuhrman highlights how Nationwide’s Farm Risk Ready initiative supports farmers in building stronger, more resilient operations.
The American Coalition for Ethanol reacts as the Farm Bill heads to a full House vote — while ethanol expansion, including year-round E15, is left out — as well as the USDA’s pursuit of global markets for ethanol.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

NRECA CEO Jim Matheson warns that rising electricity demand from AI and data centers could strain the grid and affect rural electric cooperatives if U.S. power infrastructure cannot keep up.
Former U.S. Secretary of Agriculture and Kansas congressman Dan Glickman joined RFD News to share his outlook on agricultural policy, bipartisan cooperation, and the challenges facing farmers today.
The bill has already cleared the House Agriculture Committee and is headed toward a full House vote, but the timeline for final passage remains unclear. But the question is, when exactly? Could it possibly be a nice little gift for Easter?
Tidal Grow’s AlignN delivers encapsulated nitrogen to leaves, boosting in-season response, yield gains, and farm profits.
Katie Keener with the National Women in Agriculture Association joins us to celebrate women in agriculture and spotlight programs and initiatives aimed at empowering female producers across the country.
Nationwide’s Elizabeth Duncan and Traci Via with Agriculture Future of America highlight the impact of women in agriculture and how mentorship and partnerships empower future farmers and ranchers.
Rural Lifestyle & Entertainment Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Brought to you by Gus Arrendale & Springer Mountain Farms, join dynamic bluegrass duo Dailey & Vincent as they welcome scores of fabulous bluegrass, country, and gospel music acts as special guests. Loads of laughs, your favorite guests galore, and lots of good times are guaranteed. Don’t miss all the fun!
Join popular polka performer Mollie Busta as she hosts the weekly “Mollie B Polka Party” on RFD Network! The one-hour program features the nation’s top polka bands and a wide variety of ethnic styles, recorded on location at music festivals across the country.
Celebrating 16 Consecutive Seasons on RFD Network! “The Penny Gilley Show,” starring “The Sweetheart of Country Music” herself, Penny Gilley.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.