Geared to Give: Kubota Boosts Support for Veterans in Agriculture During Military Appreciation Month

Kubota Tractor Company President and Air Force Veteran Alex Woods discusses the company’s Military Appreciation Month initiatives and long-term support programs for veterans in agriculture.

GRAPEVINE, TEXAS (RFD NEWS) — A number of military veterans have found careers in farming after returning home. With May being Military Appreciation Month, Kubota is preparing initiatives to support veterans and military families.

Kubota Tractor Corporation President and National Guard veteran Alex Woods joined us on Wednesday’s Market Day Report to discuss Kubota’s involvement in celebrating American Heroes through a few different initiatives.

In his interview with RFD News, Woods shared about Kubota’s “Boot Campaign” and how people can get involved, and highlighted the company’s long-term commitment to veterans through the “Geared to Give Program.”

He also explained why these efforts are important for Kubota, as well as their recent recognition of the 2026 Geared to Give recipients at a NASCAR event.

Related Stories
A new partnership with the Montana Beef Council is bringing protein-packed refuel stations to high school sports tournaments across the state.
AFBF Economist Dr. Faith Parum break down new survey findings on fertilizer affordability and producer sentiment heading into the 2026 growing season.
Rising corn and soybean prices may lower expected payments for producers
Sen. Roger Marshall joined us to discuss rising input costs, farm support efforts, and legislation aimed at strengthening domestic fertilizer supply.
David Fisher with the American Lamb Board joined us to discuss a new sustainability program designed to boost producer profitability while supporting stewardship practices.
First-grade teacher Taylor Dougherty at Eastern Elementary School was named the 2026 Ag in the Classroom Award winner for her efforts to teach students about agriculture.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

As data centers expand across Texas, experts and officials weigh economic benefits against concerns over farmland loss, water use, and impacts on agricultural land and rural communities.
Steven Snow with the U.S. Small Business Administration joined us to discuss tax relief for rural Americans and the long-term benefits of new provisions impacting farmers and small businesses.
As budget hearings continue on Capitol Hill, policymakers focus on long-term solutions to stabilize the fertilizer market to support U.S. farmers.
Rising global supplies may cap soybean price strength, while sorghum prices hinge heavily on China’s export demand.
Charly Cummings with Superior Livestock Auction joined us to discuss today’s cattle offering, market demand, and what producers should watch as they plan upcoming sales.
David Gruchot with USDA APHIS joined us to discuss the growing threat of invasive pests and the steps individuals can take to help protect U.S. agriculture.
Rural Lifestyle & Entertainment Shows
Tom McComas became involved with toy trains by accident and with reluctance. But his passion led to the creation of “I Love Toy Trains,” which quickly became TM’s best-selling title and one of the bestselling children’s video series in the U.S.
“Somewhere West of Wall Street” is simply the most recent addition to the long list of noteworthy accomplishments by the Renaissance cowboy, singer-songwriter, poet, author, and show host Red Steagall. Join Red and his quarter horse, Grey Dog, as they explore the people, places, and stories of the American West.
The internationally-known “King of Polka,” 18-time Grammy award winner for “Best Polka Album,” and bandleader of arguably the most popular polka band in America—Jimmy Sturr—is taking to the stage for another slate of shows made for his fans and polka lovers across the country.
Strong rural traditions, religion, cowboy boots, and technology collide in “Cowboy Church” — and taking part is as easy as turning on the TV! Airing Sundays on RFD Network.
“Positively Paula,” is a nationally-syndicated lifestyle/food show that invites viewers to share a moment with their friend: Paula Deen, who we know and love.