NASHVILLE, Tenn. (RFD NEWS) — Food spending patterns are shifting as use of GLP-1 weight-loss and diabetes medications expands (like Ozempic and Wegovy), with new research showing measurable reductions in grocery and restaurant demand within months of adoption.
A study highlighted by Meat + Poultry Magazine and published in the Journal of Marketing Research found households reduced grocery spending by an average of 5.3% within six months of starting GLP-1 medications, with higher-income households cutting spending by more than 8%.
Researchers from Cornell University analyzed transaction data from roughly 150,000 households tracked by Numerator, comparing GLP-1 users with similar non-users to isolate post-adoption changes. The steepest declines occurred in calorie-dense foods. Spending on savory snacks fell about 10%, with similar pullbacks in sweets, baked goods, cookies, and other indulgent categories. Core grocery items — including meat, eggs, and bread — also declined.
A small number of categories saw gains, led by yogurt, fresh fruit, nutrition bars, and meat snacks. Foodservice spending also softened, particularly at fast-food restaurants and coffee shops.
The study notes that lower food spending persists for at least a year among continued users, though the impact moderates over time. With GLP-1 use rising rapidly, researchers say long-term implications for food manufacturers, retailers, and restaurants could include changes to product mix, portion sizes, and marketing strategies.
Farm-Level Takeaway: Rising GLP-1 adoption may gradually reshape food demand, with potential downstream effects for protein markets and consumer purchasing patterns.
Tony St. James, RFD News Markets Specialist
Rural population growth and stabilizing economic indicators point to post-pandemic recovery, but uneven income, shifting industries, and regional divides remain key challenges for rural communities.
January 23, 2026 08:00 AM
·
Large-scale land purchases signal rising competition for ranchland, reinforcing its value while reshaping long-term access and control in rural agriculture.
January 23, 2026 07:00 AM
·
Jack Hubbard, with the Center for the Environment and Welfare, shares context and perspective on the controversial letter about Prop 12 circulating in Washington and how a review shows it misled the public.
January 22, 2026 06:25 PM
·
Decoupled base acres may amplify income inequality and distort planting decisions as farm program payments increase.
January 22, 2026 12:56 PM
·
Ethanol and corn groups are not hiding their disappointment over new reports that the bill to allow year-round E15 sales failed as Congress forges ahead on government funding, with another shutdown looming.
January 22, 2026 11:24 AM
·
University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.
January 21, 2026 01:26 PM
·
The Farm Bureau is making an urgent call to Congress for more farm support. Colton Lacina with Farmers National Company joined us to discuss farmland values and how market dynamics for the year ahead reflect stabilization rather than collapse.
January 21, 2026 12:30 PM
·
Analysts say a Supreme Court decision on tariffs could reshape protein markets, strain U.S.-China trade, and force farmers to rethink global demand strategies.
January 21, 2026 12:03 PM
·
President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
January 21, 2026 11:50 AM
·
