NASHVILLE, Tenn. (RFD-TV) — Households pinching pennies are turning to ultra-cheap, few-ingredient “struggle meals” as grocery costs remain a top pain point. An August AP-NORC poll found a majority of adults now call groceries a major source of stress, and many have even used buy-now-pay-later for essentials.
Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.
Online, the genre runs from rice-and-egg bowls and ramen hacks to skillet “helpers.” Tastemade’s long-running Struggle Meals series with Frankie Celenza anchors the space on YouTube, while creators like Dollar Tree Dinners have gone viral with ultra-low-budget holiday menus. Nutrition voices caution that many recipes skew low in protein and fiber and high in sodium, urging simple add-ins (beans, eggs, frozen veg) to balance plates rather than abandon thrifty cooking altogether.
Farm-Level Takeaway: The trend points to steady demand for low-cost staples—such as rice, pasta, tortillas, eggs, and canned goods—and value lines, creating opportunities for producers and retailers positioned on price.
Justin Wilson’s Crawfish Etouffee is a classic Cajun dish, featuring tender crawfish soaked in a rich, flavorful, and spicy gravy served over rice. Try this Crawfish Étouffée recipe tonight!
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The favorite foods of the political elite have enamored Americans for centuries. From finding out what the president sneaks for a midnight snack at the White House, or snickering at photos of candidates testing out local fare on the campaign trail — Americans love to watch our lawmakers eat!
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We have another fantastic cajun meal from Mr. Justin Wilson! This classic recipe for slow-cooked White Navy Beans is guaranteed to be delicious and “Eazy Cookin!”
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