NASHVILLE, Tenn. (RFD-TV) — Households pinching pennies are turning to ultra-cheap, few-ingredient “struggle meals” as grocery costs remain a top pain point. An August AP-NORC poll found a majority of adults now call groceries a major source of stress, and many have even used buy-now-pay-later for essentials.
Searches for “struggle meal” hit a record high in September, and #strugglemeals posts are climbing on Instagram and TikTok, reflecting a wave of budget-cooking content.
Online, the genre runs from rice-and-egg bowls and ramen hacks to skillet “helpers.” Tastemade’s long-running Struggle Meals series with Frankie Celenza anchors the space on YouTube, while creators like Dollar Tree Dinners have gone viral with ultra-low-budget holiday menus. Nutrition voices caution that many recipes skew low in protein and fiber and high in sodium, urging simple add-ins (beans, eggs, frozen veg) to balance plates rather than abandon thrifty cooking altogether.
Farm-Level Takeaway: The trend points to steady demand for low-cost staples—such as rice, pasta, tortillas, eggs, and canned goods—and value lines, creating opportunities for producers and retailers positioned on price.
Mixed product pricing and rising milk supplies suggest margin management will remain critical as 2026 unfolds.
January 28, 2026 06:00 AM
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Marilyn Schlake with the UNL Department of Agricultural Economics joined us for a closer look at the evolving role of livestock sale barns.
January 27, 2026 12:19 PM
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Americans for Prosperity Arkansas Director Ryan Norris talks energy infrastructure, regulatory reform, and the role of critical minerals in supporting rural America.
January 23, 2026 01:54 PM
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President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
January 21, 2026 11:50 AM
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From meatpacking settlements to landmark NEPA rulings, Roger McEowen outlines the top legal developments in 2025 that will shape agriculture in the years ahead.
January 20, 2026 03:39 PM
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Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
January 20, 2026 02:47 PM
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Rep. Erin Houchin of Indiana discusses how the Affordable Homes Act will benefit rural communities, and her broader efforts to improve access to affordable housing.
January 15, 2026 03:04 PM
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House Agriculture Committee Democrats are calling for action on the Farm and Family Relief Act, warning that proposed SNAP cost shifts to states could reduce food assistance for low-income families amid ongoing tariffs and trade disruptions that continue to strain U.S. farmers.
January 15, 2026 12:30 PM
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Food prices increased in December, but not as much as expected, according to the latest Consumer Price Index from the U.S. Bureau of Labor and Statistics.
January 13, 2026 12:46 PM
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