Despite inflation, U.S. consumers do not seem to be slowing down on their chicken consumption, with almost 90 percent of people sticking with their purchase habits or even more of it.
A recent study, of more than 500 people, shows consumers plan to buy more chicken than any other type of protein in the coming year, while 85 percent saw higher chicken prices compared to the start of the year. 37 percent plan on consuming more chicken, 15 percent plan to consume more beef, and 14 percent plan to eat more pork.
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