Increased demand for blueberries has created a “Blue Wave”
Blueberry harvest is underway in the Pacific Northwest with an expected surge in production number. The trend is being called the “Blue Wave.”
The Washington Blueberry Commission’s executive director Alan Schreiber says per capita consumption has virtually doubled in the last 10 years.
“I can tell you two things, in general, that has happened is fresh consumption of blueberries has increased remarkably and we’re seeing blueberries in products like we’ve never seen before,” he said. “You know, blueberry ice cream, blueberry yogurt, a lot of blueberry dairy-type things and we’re seeing them in places like pet food, for example.”
There has also been a growing demand for frozen blueberries as people stock up during the pandemic.