Let’s tour the John Deere booth at CattleCon with FarmHer & RanchHer!

John Deere representative Kaylene Ballesteros took RanchHer host, Janie Johnson, on a tour of the company’s exciting, new offerings at NCBA CattleCon in Orlando.

RanchHer host Janie Johnson provided an inside look into the vibrant atmosphere at 2024 National Cattlemen’s Beef Association (NCBA) Conference last week in Orlando, Florida. One standout showing was the John Deere booth, where innovation and inclusivity were both on full display.

Kaylene Ballesteros, representing John Deere, highlighted the excitement surrounding the company’s latest offerings in an interview with Johnson at CattleCon. Among the featured products were balers and tractors, complemented by advanced technology aimed at streamlining operations and enhancing productivity. Notably, the focus on technology isn’t merely a trend but a longstanding commitment by John Deere, with features like Baylor automation dating back to 2018.

Ballesteros’ passion for technology and agriculture stems from her upbringing on a ranch, where she witnessed firsthand the multifaceted nature of farming and ranching. She proudly represents John Deere and aligns with organizations like FarmHer and RanchHer, which celebrate the contributions of women in agriculture.

In addition to showcasing cutting-edge equipment, Ballesteros emphasized John Deere’s dedication to empowering operators through technology. The John Deere Operations Center provides real-time monitoring and analysis capabilities, enabling farmers and ranchers to optimize their operations and make informed decisions.

Also at CattleCon, Johnson and FarmHer host Kirbe Schnoor, further underscored the importance of recognizing women’s achievements in agriculture by hosting an exciting panel discussion at NCBA featuring three women from the RanchHer community. Their advocacy echoes the sentiment that farmers and ranchers are not just laborers but also scientists, agronomists, veterinarians, and more.

The story from NCBA paints a picture of John Deere as not only a leader in agricultural technology but also as a champion of diversity and inclusion within the industry. As the event concluded, attendees left inspired by the strides made in agriculture and the unwavering commitment to innovation and equality.

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Marion is a digital content manager for RFD-TV and The Cowboy Channel. She started working for Rural Media Group in May 2022, bringing a decade of experience in the digital side of broadcast media as well as some professional cooking experience to the team.
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