National Eat Your Vegetables Day: How Genetics Is Driving Innovation in Fresh Produce

Ag tech company Pairwise says genome editing tools are opening new doors for growers and expanding access to fruits and vegetables year-round.

NASHVILLE, TENN. (RFD-TV) — Genetics is a big part of modern-day agriculture.

One ag tech company says genome-editing tools have opened many new doors for growers.

“The opportunity with genetics is huge, and it’s always been what’s driven the improvements in our lives, especially in produce and food,” explains Pairwise co-founder Tom Adams. “It’s amazing when you go into a supermarket today, and you see the variety of things that you can buy in the middle of winter, and that’s because of great contributions made by genetics.”

Adams says that despite the amazing variety of produce available, there are still more innovations to be made in the sector.

“There are still plenty of things to be done, and we still have lots of opportunity to drive more consumption of healthy fruits and vegetables,” Adams continues. “It’s great that, actually, in the world now — I think we’re, for the first time ever, on a trend to have people consuming more and more fruits and vegetables.”

Adams tells AgInfo.net that gene editing is accelerating work that the industry has already begun.

Settle the Debate: Are Tomatoes A Fruit or a Vegetable?

It’s National Eat Your Vegetables Day, so Tony and Eliza are talking produce all day on the Market Day Report.

We want to know what you think: is a tomato a fruit or a vegetable? (And don’t worry, they know the correct answer — or, perhaps, the technically correct answer?!)

Just some “food for thought.”

Join the Conversation: www.instagram.com/rfdtv

Marion is a digital content manager for RFD-TV and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

The Mosaic Company field solutions agronomist Tryston Beyrer recommends comprehensive soil testing, balanced nutrient management, and strategic fertilizer spending to protect soil productivity while making the most of every input dollar.
With six new honorees and an expanded museum, the organization is continuing its mission to preserve those stories and introduce future generations to the women who helped shape the West.
RFD-TV Farm Legal Expert Roger McEowen recommends knowing the applicable state law, documenting incidents, and understanding the legal requirements before taking action.
RealAg Radio’s Haney said broader geographic membership, professional facilitation, and a strong commitment to confidentiality can help build trust and create opportunities for better financial and operational decision-making.
For 2027, Syngenta agronomist Bruce Battles advises growers to consider local pest history, combine management tools, and choose effective traits—not just by cost.
Farm Bureau economist Dr. Faith Parum says Canada and Europe, not China, hold more U.S. agricultural land, stressing that this data includes leases and other interests, not just direct land ownership.
Farm CPA Paul Neiffer explains the provision, emerging complications, and why landowners should consult a tax professional before relying on it in a farmland sale.
RealAg Radio Host Shaun Haney says U.S. ethanol groups welcomed no domestic-content rule, but Canadian farm and ethanol groups say the 1.3 credit multiplier may not help local producers compete.
North Dakota Farm Bureau President Val Wagner said producers are adjusting field practices, carefully planning input purchases, and preparing for 2027 as they await conditions to finish harvest and start next season on solid footing.
Sweet Pea Farm and Orchard | Parowan, Utah
Green Evolution Technologies Chief Agronomist Dr. Chad Godsey recommends independent testing and on-farm trials to verify products deliver measurable returns in local conditions.
ASFMRA Senior Certified Appraiser Sondra Brancel says innovation and continued demand for cranberry products will remain important to supporting growers and the broader industry.
Agriculture Shows
Agriculture is the most important industry in the world, and Ag PhD Daily brings you the information you need to best manage your business only on RFD-TV and RFDTV+
Hosted by Scott “The Cow Guy” Shellady, Commodity Talk on RFD-TV and Rural Radio SiriusXM Channel 143 delivers expert insight into today’s agricultural commodity markets just before the CME opens.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.