National Eat Your Vegetables Day: How Genetics Is Driving Innovation in Fresh Produce

Ag tech company Pairwise says genome editing tools are opening new doors for growers and expanding access to fruits and vegetables year-round.

NASHVILLE, TENN. (RFD NEWS) — Genetics is a big part of modern-day agriculture.

One ag tech company says genome-editing tools have opened many new doors for growers.

“The opportunity with genetics is huge, and it’s always been what’s driven the improvements in our lives, especially in produce and food,” explains Pairwise co-founder Tom Adams. “It’s amazing when you go into a supermarket today, and you see the variety of things that you can buy in the middle of winter, and that’s because of great contributions made by genetics.”

Adams says that despite the amazing variety of produce available, there are still more innovations to be made in the sector.

“There are still plenty of things to be done, and we still have lots of opportunity to drive more consumption of healthy fruits and vegetables,” Adams continues. “It’s great that, actually, in the world now — I think we’re, for the first time ever, on a trend to have people consuming more and more fruits and vegetables.”

Adams tells AgInfo.net that gene editing is accelerating work that the industry has already begun.

Settle the Debate: Are Tomatoes A Fruit or a Vegetable?

It’s National Eat Your Vegetables Day, so Tony and Eliza are talking produce all day on the Market Day Report.

We want to know what you think: is a tomato a fruit or a vegetable? (And don’t worry, they know the correct answer — or, perhaps, the technically correct answer?!)

Just some “food for thought.”

Join the Conversation: www.instagram.com/rfdtv

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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