NASHVILLE, Tenn. (RFD-TV) — With the beef market still red hot, pork groups are working to get more buyers at the table. The National Pork Board recently launched a digital campaign, “Taste What Pork Can Do,” targeting consumers who are already browsing their phones.
“Those are targeted to 25- to 34-year-olds, which has been really a sweet spot for us,” explains Courtney Gray, Executive Director of the Pennsylvania Pork Producers Council. “When we launched those ads, we saw a 48% increase in our click-through rate. New ad design, new colors - obviously, very intriguing. New recipes. Really awesome to see that in-market and then in real time how they performed.”
NPB says the campaign is about more than just a digital push. Instead, they want it to become a rallying point for the entire industry.
“One of our favorite parts of this campaign is how it’s so relatable to 25- to 34-year-old moms shopping at the grocery store, but then also to our pig farmers,” Gray says. “Honestly, everybody feels like they can really get behind it and be part of the campaign. If we think back in terms of previous marketing efforts and what those did for our industry, I think it’s a new era for production. We are moving towards being at a new protein, if you will. And it’s just really exciting to see, like I said, producers engaging, but also being so relatable to the consumer audience as well.”
NPB says the “Taste What Pork Can Do” campaign has evolved into an industry-wide event, bringing together everyone from packers to retailers and producers.
Farm CPA Paul Neiffer joined us to break down the recent Fifth Circuit Court decision overturning a prior Tax Court decision on self-employment tax for limited partners, the ruling’s impact on farmers, and potential next steps in Congress.
January 23, 2026 02:00 PM
·
Brian Earnest, an animal protein economist with CoBank, shares insights into current demand trends and the challenges facing broiler production.
January 22, 2026 06:34 PM
·
University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.
January 21, 2026 01:26 PM
·
The Farm Bureau is making an urgent call to Congress for more farm support. Colton Lacina with Farmers National Company joined us to discuss farmland values and how market dynamics for the year ahead reflect stabilization rather than collapse.
January 21, 2026 12:30 PM
·
Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
January 20, 2026 02:47 PM
·
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
January 20, 2026 02:04 PM
·
