NASHVILLE, Tenn. (RFD-TV) — With the beef market still red hot, pork groups are working to get more buyers at the table. The National Pork Board recently launched a digital campaign, “Taste What Pork Can Do,” targeting consumers who are already browsing their phones.
“Those are targeted to 25- to 34-year-olds, which has been really a sweet spot for us,” explains Courtney Gray, Executive Director of the Pennsylvania Pork Producers Council. “When we launched those ads, we saw a 48% increase in our click-through rate. New ad design, new colors - obviously, very intriguing. New recipes. Really awesome to see that in-market and then in real time how they performed.”
NPB says the campaign is about more than just a digital push. Instead, they want it to become a rallying point for the entire industry.
“One of our favorite parts of this campaign is how it’s so relatable to 25- to 34-year-old moms shopping at the grocery store, but then also to our pig farmers,” Gray says. “Honestly, everybody feels like they can really get behind it and be part of the campaign. If we think back in terms of previous marketing efforts and what those did for our industry, I think it’s a new era for production. We are moving towards being at a new protein, if you will. And it’s just really exciting to see, like I said, producers engaging, but also being so relatable to the consumer audience as well.”
NPB says the “Taste What Pork Can Do” campaign has evolved into an industry-wide event, bringing together everyone from packers to retailers and producers.
Farm Bureau Economist Faith Parum discusses key outcomes from the U.S.-China trade agreement and the benefits of expanding trade across Southeast Asia.
October 30, 2025 03:25 PM
·
RFD-TV tax expert Roger McEowen discusses the renewed tax provision and how cattle producers can take advantage of it to recover investments in heifer retention and herd expansion more quickly.
October 30, 2025 01:23 PM
·
U.S. Senator Roger Marshall (R-KS) shares his perspective on the U.S.-China trade developments and their potential impact on American producers, farmers, and ranchers.
October 30, 2025 12:56 PM
·
Rollins will also tour a small soybean operation in Iowa before her appearance at Lucas Oil Stadium.
October 29, 2025 05:03 PM
·
Dr. Jeffrey Gold, President of the University of Nebraska, joined RFD-TV to discuss how seasonal stress and mental health concerns can make it more challenging to get a restful night’s sleep
October 29, 2025 03:22 PM
·
Dr. Ashley Johnson, with the National Pork Producers Council (NPPC), joins us to share the sector’s perspective on new FDA initiatives targeting ultra-processed foods.
October 29, 2025 01:52 PM
·
Among many longstanding traditions at the FFA Convention & Expo is the National FFA Band.
October 29, 2025 01:39 PM
·
Pork producers are making Veterans Day a little brighter for Iowa’s military families.
October 29, 2025 01:29 PM
·
Trade pacts with Malaysia and Cambodia unlock tariff-free and preferential lanes for key U.S. farm goods, expanding long-term demand in Southeast Asia.
October 28, 2025 02:08 PM
·
