NCFC CEO: America First Trade Promotion Will Expand Market Opportunities for U.S. Ag

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the USDA’s plan and potential impact on producers.

WASHINGTON (RFD-TV) — As producers continue to grapple with high input costs and challenging market conditions, U.S. Secretary of Agriculture Brooke Rollins has announced a new five-step plan aimed at supporting the farm economy. The initiative includes a “Memorandum of Understanding” (MOU) with the Department of Justice to examine fertilizer and seed prices, two of the most pressing cost concerns for farmers.

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the plan and its potential impact on producers.

In his interview with RFD-TV News, Simpson underscored the financial strain that rising input costs have placed on farmers and expressed optimism that the MOU could help bring transparency and fairness to the market. He also addressed the U.S. Department of Agriculture’s (USDA) decision to expedite $285 million through the America First Trade Promotion Program, stating that the investment could open new opportunities for U.S. agricultural products abroad at a crucial time during the harvest.

Simpson further reflected on the challenges facing the ag community—from unpredictable markets to weather and supply chain disruptions—and shared his thoughts on whether the USDA’s new measures will be enough to provide meaningful relief for farmers nationwide.

LATEST STORIES BY THIS AUTHOR:

The EPA proposal laid out two options: fully reallocate all exempted volumes to the 2026–2027 standards, or reallocate half.
The Fertilizer Research Act, reintroduced by Sens. Grassley, Ernst, and Baldwin, would direct the USDA to study and publish public reports on competition and pricing trends in the fertilizer market.
Allowing year-round sales of E15 nationally could deliver billions in economic gains, according to a new study from the Renewable Fuels Association and National Corn Growers Association.
U.S. aquaculture may gain competitive ground as harmful subsidies are phased out abroad, but producers should monitor shifts in import supply chains and trade enforcement closely.
Producers may need to prepare for margin pressure in livestock feeding, while dairy farmers could benefit from stronger product demand.
Farmers await concrete trade commitments from China. Until then, export prospects for soybeans, corn, and sorghum remain uncertain against strong South American competition.