NCFC CEO: America First Trade Promotion Will Expand Market Opportunities for U.S. Ag

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the USDA’s plan and potential impact on producers.

WASHINGTON (RFD-TV) — As producers continue to grapple with high input costs and challenging market conditions, U.S. Secretary of Agriculture Brooke Rollins has announced a new five-step plan aimed at supporting the farm economy. The initiative includes a “Memorandum of Understanding” (MOU) with the Department of Justice to examine fertilizer and seed prices, two of the most pressing cost concerns for farmers.

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the plan and its potential impact on producers.

In his interview with RFD-TV News, Simpson underscored the financial strain that rising input costs have placed on farmers and expressed optimism that the MOU could help bring transparency and fairness to the market. He also addressed the U.S. Department of Agriculture’s (USDA) decision to expedite $285 million through the America First Trade Promotion Program, stating that the investment could open new opportunities for U.S. agricultural products abroad at a crucial time during the harvest.

Simpson further reflected on the challenges facing the ag community—from unpredictable markets to weather and supply chain disruptions—and shared his thoughts on whether the USDA’s new measures will be enough to provide meaningful relief for farmers nationwide.

Related Stories
The sugar policy debate affects prices, trade, and farm stability.
Farmer Jeffry Mitchell with the Mississippi Farm Bureau joins us for a spring planting update from the southeast region as drought, input costs, and fertilizer access complicate crop progress.
Cattle producers face mounting pressure as U.S.-Mexico trade talks resume, but expanding drought, rising input costs, and policy work to improve the long-term industry outlook.
The White House’s plan calls for a nearly 20 percent reduction in the USDA’s budget, which would impact various food and agriculture aid programs.
More Farms File for Bankruptcy As Strong Farm Loan Demand Boosts Bank Earnings
North Carolina Farmer Trey Braswell joined us to discuss the White House Easter Egg Roll, his company’s continued involvement, and efforts to expand access to eggs nationwide.

LATEST STORIES BY THIS AUTHOR:

This week on Champions of Rural America, Congressman Nick Begich discusses the lease sale, its economic impact, and what it could mean for future energy production in Alaska.
SoilView’s Chris Nelson explains why soil testing is essential, how it enhances nutrient management, and why growers should focus on data-driven strategies to guide planting and fertilization this year.
Corn Refiners Association VP Kristy Goodfellow offered insight into the Feeding the Economy Report’s key findings, showing the breadth of agriculture’s economic impact and the challenges ahead.
RealAg Radio’s Shaun Haney discusses Canada’s new soil health strategy, its implications for producers, and its potential to support sustainable agriculture in Canada compared to USDA funding for conservation.
National Association of Wheat Growers President Jamie Kress discusses how rising fertilizer prices pressure wheat producers and the Administration’s consideration of lowering duties on Moroccan phosphate.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET