NCFC CEO: America First Trade Promotion Will Expand Market Opportunities for U.S. Ag

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the USDA’s plan and potential impact on producers.

WASHINGTON (RFD-TV) — As producers continue to grapple with high input costs and challenging market conditions, U.S. Secretary of Agriculture Brooke Rollins has announced a new five-step plan aimed at supporting the farm economy. The initiative includes a “Memorandum of Understanding” (MOU) with the Department of Justice to examine fertilizer and seed prices, two of the most pressing cost concerns for farmers.

Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the plan and its potential impact on producers.

In his interview with RFD-TV News, Simpson underscored the financial strain that rising input costs have placed on farmers and expressed optimism that the MOU could help bring transparency and fairness to the market. He also addressed the U.S. Department of Agriculture’s (USDA) decision to expedite $285 million through the America First Trade Promotion Program, stating that the investment could open new opportunities for U.S. agricultural products abroad at a crucial time during the harvest.

Simpson further reflected on the challenges facing the ag community—from unpredictable markets to weather and supply chain disruptions—and shared his thoughts on whether the USDA’s new measures will be enough to provide meaningful relief for farmers nationwide.

Related Stories
Predator pressure and public lands policy were front and center at CattleCon.
The USDA’s February WASDE report looms as the CME Ag Economy Barometer shows declining farmer confidence, and more ag industry groups calling for swift policy action.
Congressman Pete Stauber explains why the repeal of a Biden-era mining ban is good not only for his home state of Minnesota – it’s good for America.
Dr. Peter Beetham, interim CEO of Cibus, joined us to discuss the status of EU gene-editing deregulation and its potential implications for agriculture.
Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.
Representative Henry Cuellar (D-TX), who sits on the U.S. House Appropriations Committee, spoke exclusively with RFD NEWS about what Congress is doing to address screwworm concerns, including funding for a sterile fly production facility in Mexico.

LATEST STORIES BY THIS AUTHOR:

RealAg Radio host Sean Haney outlines the Trump Administration’s current trade priorities and what meaningful market expansion looks like for farmers.
Dr. Kelly Bruns from the Nebraska College of Technical Agriculture discusses how the college prepares students for careers in agriculture.
Bankruptcy filings reflect prolonged margin pressure, rising debt, and limited financial flexibility across farm country. Bigger operating loans are helping farms manage costs, but they also signal growing reliance on borrowed capital.
USDA’s February WASDE report, analysts expect minimal price movement as grain stocks remain steady. Traders weigh renewed Chinese soybean purchases, South American weather, acreage shifts, and upcoming USMCA trade talks.
RFD NEWS Correspondent Frank McCaffrey was in Mission, Texas, where state and federal officials addressed growers and producers at a round table event hosted at a citrus grower’s facility. He shows us how welcome news was all around.
Nationwide highlights expanded insurance options for cattle operations and their company initiatives to promote grain bin safety and support women in agriculture.