News  Agriculture  Machinery

New AEM Campaign Celebrates ‘The Makers’ Powering the Agriculture Sector

Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.

December 03, 2025 03:24 PM • 
RFD-TV News Staff, Marion Kirkpatrick

WASHINGTON, D.C. (RFD-TV) — Farmers work to feed and clothe the world, and the machinery they rely on plays a significant role in that mission. A new campaign is now shining a spotlight on the men and women who build the equipment that powers the agricultural sector.

Kip Eideberg with the Association of Equipment Manufacturers (AEM) joined us on Wednesday’s Market Day Report for a closer look at the effort. In his interview with RFD-TV News, he explained the background of the new campaign, The Makers, and discussed how the initiative’s stories highlight the strong connection between farming and manufacturing.

Eideberg also spoke about the importance of recognizing the hardworking individuals who design and build the equipment that keeps the world running, and shared what he hopes consumers will take away from this campaign.

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