WASHINGTON, D.C. (RFD-TV) — Farmers work to feed and clothe the world, and the machinery they rely on plays a significant role in that mission. A new campaign is now shining a spotlight on the men and women who build the equipment that powers the agricultural sector.
Kip Eideberg with the Association of Equipment Manufacturers (AEM) joined us on Wednesday’s Market Day Report for a closer look at the effort. In his interview with RFD-TV News, he explained the background of the new campaign, The Makers, and discussed how the initiative’s stories highlight the strong connection between farming and manufacturing.
Eideberg also spoke about the importance of recognizing the hardworking individuals who design and build the equipment that keeps the world running, and shared what he hopes consumers will take away from this campaign.
Todd Janzen with Janzen Schroeder Ag Law explains the updated ag data use agreement model and what it means for farmers and companies alike.
January 29, 2026 01:25 PM
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STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+
January 28, 2026 05:01 PM
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Justin Wheeler with the American Society of Farm Managers & Rural Appraisers joined us with insight into current farmland values and what to watch in the year ahead.
January 28, 2026 02:42 PM
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Tennessee 4-H members Jayden Hesson and Matthew Rochford joined us to discuss how 4-H is helping young leaders plan for the future of agriculture.
January 28, 2026 02:34 PM
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Mike Steenhoek of the Soy Transportation Coalition shares how extreme winter weather is affecting the ag transportation network and what producers should keep in mind as conditions slowly improve.
January 28, 2026 01:36 PM
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Matt Brockman, Communications Director for the Fort Worth Stock Show and Rodeo, joined us with a look at how the legendary event is moving forward—weather and all.
January 28, 2026 12:27 PM
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