New ‘America First’ Trade Promotion Program Funds Ag Export Expansion, Including $14 Million for U.S. Soy

U.S. Soybean Export Council CEO Jim Sutter joins us to discuss the impact of new trade development funding for U.S. soy.

Soybean plants growing in a field backlit by the sun

bobex73 - stock.adobe.com

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture’s Foreign Agricultural Service has announced additional support for American farmers and producers through the America First Trade Promotion Program, aimed at expanding export markets for U.S. food and agricultural products.

The agency says the funding will help strengthen U.S. agriculture’s presence in existing markets while opening new opportunities for producers around the world.

“USDA’s market development programs have a proven record of delivering for our farmers, ranchers, and producers,” said Under Secretary for Trade and Foreign Agricultural Affairs Luke Lindberg. “Partnering with industry opens new doors for trade, strengthening our position in the global marketplace and advancing the administration’s priority of keeping American agriculture competitive, resilient, and ready to meet growing global demand.”

According to the USDA, the program is a precursor to additional funding tied to the Working Families Tax Cuts, which will provide $285 million annually beginning in fiscal year 2027 to support market development efforts like the Market Access Program and the Foreign Market Development Program.

Officials say the America First Trade Promotion Program will provide funding to 55 nonprofit organizations and cooperatives, helping exporters build relationships and capitalize on new trade opportunities. The funding is designed to complement existing USDA export promotion programs and provide continuity for stakeholders as additional long-term funding becomes available.

The U.S. soy industry is welcoming $14 million awarded through the America First Trade Promotion Program, which leaders will use to equip international buyers with tools to promote U.S.-grown soy in their markets.

U.S. Soybean Export Council (USSEC) CEO Jim Sutter joined us on Monday’s Market Day Report to provide an update on the investment and its implications for producers, highlighting program priorities and explaining how farmers and organizations work together to secure support.

In his interview with RFD News, Sutter discussed the impact of the funding on U.S. soy and outlined key program priorities tied to the investment. He also explained how soybean farmers and organizations collaborate to prioritize needs and submit requests when applying for funding.

Related Stories
Jan and Erin Johnson also join FarmHER + RanchHER host Kirbe Schnoor on this week’s Dirt Diaries podcast to dig in on entrepreneurship, legacy, and letting go.
It started as a simple service project for 4-H — collect some shoes, help a few people. But for Franklin Parish High School senior Eli Rogers, it has turned into something much bigger.
Texas Cattle Feeders Association Chairman Robby Kirkland explains how the ongoing U.S.-Mexico border closure impacts feed yards that rely on Mexican cattle due to the New World Screwworm.
While the U.S.-China framework for soybean trade is in place, Ohio farmer Chris Gibbs tells us he will believe it when he sees it.
Global nitrogen and phosphate prices remain high despite improved supply fundamentals, with limited Chinese exports and stronger fall applications tightening availability.
Record output, larger stocks, and softer exports point to a well-supplied domestic ethanol market as harvest progresses.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Dairy farmers are expected to face strong output and export gains, but lower prices and tighter margins will persist into next year.
RFD-TV Markets Expert Tony St. James breaks down the state of agribusiness and harvest progress across each region of the United States for the week of Monday, September 22, 2025.
With the latest detection just across the border, animal health officials on both sides are intensifying efforts to contain the outbreak before it spreads further north.
The USDA NASS report also confirms lower August placements.
Producers and processors should watch trade policy closely as tariff impacts ripple through seafood markets.
While symbolic, the WTO’s youth hackathon reflects growing calls for creative approaches to food trade and security, with potential implications for reducing losses, expanding biofuel markets, and stabilizing grain flows.