Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
FarmHER raises a glass to those behind the vines at Hope Family Wines: Vineyard Director Stasi Seay and Assistant Winemaker Samantha Taylor.
Experience the buzz at Wild Harvest Honey on this episode of FarmHER featuring Amber Rutledge, one of the few Honey Connoisseurs in the United States.
