Optimism is coming back to the cattle industry after years of ups and downs

Despite record cattle prices, ranchers face rising costs, all with slowing herd expansion. However, after years of hardship, optimism is returning as ranchers prepare for future challenges.

Video provided by: Arkansas Farm Bureau

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Janie ventures to the desert in Prescott, Arizona for cattle branding at the 7UP ranch with Penny Kasun & Dani Jeanne Lawrence.
Janie camps out on the historic YP Ranch with the operation’s matriarch, RanchHER Renee Jackson, her family, and a talented crew of cowboys as they wrap up part of branding season on their remote and expansive operation located on the state line of Nevada and Idaho.
Janie camps out at the remote State Line of Nevada & Idaho with Renee Jackson, wrapping up branding season at the historic YP ranch.

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