Overcoming Business Planning Challenges on Smaller Operations with Automation

Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.

DES MOINES, IOWA (RFD-TV) — Finding affordable workers has been a challenge for the agricultural industry in recent years, and some are seeking to address this issue with autonomous equipment.

“Trying to see if there was a way that I could grow on 7 to 10 acres with the few people I have, and then use autonomous equipment and some kind of higher value equipment, like to see if there were possibilities,” explained Chris Jagger, an Oregon grower, who has been studying the problem on his farm.

Jagger noted that while technology has advanced significantly, transitioning to fully autonomous systems could prove challenging.

“And I don’t think the technology’s there yet for our scale of farm,” Jagger said. “And so, that’s kind of my vision for the future: a 7- to 10-acre owner-operator kind of operation could be done with a couple of really well-paid employees and a fleet of autonomous tractors.”

Jagger tells aginfo.net that the labor situation has been a problem on his farm for the last ten years, and he’s calling for changes to keep smaller operations afloat.

Software developers at John Deere Digital are addressing labor challenges with their Operations Center, which opened in 2014. However, designers say it has only improved over time, enabling farmers to make decisions on the fly.

“The operations center gives the ability -- for any farmer, regardless of size, regardless of expertise-- to go in, make plans, execute their own on-farm trial, and understand a bit better what’s making money for ‘me,’” said Ryan Stien, go-to-market manager for digital products with John Deere.

Stein continues, providing a real-life example of the technology in action: “If I had a field of corn that I planted this year, and maybe I wanted to try fungicide on a part of it; or even maybe two passes of fungicide on a certain part; or maybe I wanted to try an in-season fertilizer versus a single dose of fertilizer at the start of the year, and analyze what is my ROI on that decision. Did I actually see a yield lift? And was that yield lift profitable for my farm?”

He recommended farmers reach out to their local dealers to see how the program can work on their operation.

Related Stories
Farmers should anticipate continued upward pressure on farm labor costs and monitor policy changes that may further impact hiring decisions.
Cotton farmers should weigh potential PLC payments against STAX coverage and act before the September 30 deadline.
Kevin Charleston with Specialty Risk Insurance joined us Tuesday to share his perspective on farm safety and risk management during fall harvest.
U.S. produce growers face a structural disadvantage—cheaper imports driving down prices while rising labor costs squeeze margins. Without new policies or technology, profitability remains uncertain.

LATEST STORIES BY THIS AUTHOR:

Brooks York with AgriSompo joins us to offer an update on what agents are prioritizing as the calendar year winds down.
The newly elected Executive Vice President of the Tennessee Cattlemen’s Association (TCA), Dale Parker, joins us on-set to share his vision for his state’s cattle industry.
A leading Oklahoma veterinarian explains common symptoms of Equine Herpes Virus (EHV) and warns owners to remain vigilant because it can spread quickly among horses.
National FFA President Trey Myers joins Monday’s FFA Today to share his hopes and goals for the 2025-2026 year as he steps into this opportunity to lead and serve the next generation of agriculture.
Watch the special this Saturday at 6:00 PM Eastern on RFD-TV
Despite the need for swift action, many ag lawmakers and industry groups argue that farm aid alone will likely not be sufficient to help farmers without improved trade relations with China.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
The updated lineup helps producers boost efficiency while enhancing operator comfort.
Farmers should watch for settlement notices and gather dealer repair invoices, proof of payment, and equipment identification records.
Fewer interruptions could translate to improved efficiency—and fewer costly delays when timing matters most.
In a landmark preliminary agreement filed in the U.S. District Court for the Northern District of Illinois, Deere & Co. agreed to a $99 million settlement to resolve a consolidated class-action antitrust suit.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
Wed, 3/11/26 – 7:30 PM ET – John Deere’s cutting-edge technology boosts efficiency, reduces costs, and promotes sustainability.
At Commodity Classic in San Antonio, growers explore new herbicide options, John Deere’s latest 8 Series tractors, and cutting-edge ag technology shaping the 2026 planting season. Here are some of RFD NEWS’ highlights from the event so far.
SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.