Overcoming Business Planning Challenges on Smaller Operations with Automation

Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.

DES MOINES, IOWA (RFD-TV) — Finding affordable workers has been a challenge for the agricultural industry in recent years, and some are seeking to address this issue with autonomous equipment.

“Trying to see if there was a way that I could grow on 7 to 10 acres with the few people I have, and then use autonomous equipment and some kind of higher value equipment, like to see if there were possibilities,” explained Chris Jagger, an Oregon grower, who has been studying the problem on his farm.

Jagger noted that while technology has advanced significantly, transitioning to fully autonomous systems could prove challenging.

“And I don’t think the technology’s there yet for our scale of farm,” Jagger said. “And so, that’s kind of my vision for the future: a 7- to 10-acre owner-operator kind of operation could be done with a couple of really well-paid employees and a fleet of autonomous tractors.”

Jagger tells aginfo.net that the labor situation has been a problem on his farm for the last ten years, and he’s calling for changes to keep smaller operations afloat.

Software developers at John Deere Digital are addressing labor challenges with their Operations Center, which opened in 2014. However, designers say it has only improved over time, enabling farmers to make decisions on the fly.

“The operations center gives the ability -- for any farmer, regardless of size, regardless of expertise-- to go in, make plans, execute their own on-farm trial, and understand a bit better what’s making money for ‘me,’” said Ryan Stien, go-to-market manager for digital products with John Deere.

Stein continues, providing a real-life example of the technology in action: “If I had a field of corn that I planted this year, and maybe I wanted to try fungicide on a part of it; or even maybe two passes of fungicide on a certain part; or maybe I wanted to try an in-season fertilizer versus a single dose of fertilizer at the start of the year, and analyze what is my ROI on that decision. Did I actually see a yield lift? And was that yield lift profitable for my farm?”

He recommended farmers reach out to their local dealers to see how the program can work on their operation.

Related Stories
“The Expanding Access to Risk Protection (EARP) Final Rule streamlines requirements across multiple crops, responds to producer feedback, and strengthens USDA’s commitment to putting America’s farmers first,” said the USDA.
Low-risk credit farming is not a technique; it is a culture of financial discipline. It requires the same level of expertise in the farm office as it does in the field.
Farm CPA Paul Neiffer has developed a detailed calculator to help producers navigate the program’s requirements. He joined us on Thursday’s Market Day Report to explain how it works.
Dr. Sally DeNotta with the American Association of Equine Practitioners (AAEP) provides horse owners with guidance on the recent outbreak of Equine Herpes Virus (EHV).
Buying a real Christmas tree directly supports U.S. farmers facing rising import competition, long production cycles, and weather-driven risks.
Dr. Jeffrey Gold, President of the University of Nebraska, joined us to break down what telehealth entails and which conditions can be managed through remote appointments.

LATEST STORIES BY THIS AUTHOR:

University of Arkansas’ Allen Szalanski discusses a news study on rice stink bugs, what it could mean for farmers, and pest management strategies for the future.
Weak crop margins and tariff uncertainty are delaying machinery purchases and signaling slower capital investment across U.S. agriculture.
Farm Bureau Economist Dr. Faith Parum explains the role farm safety net programs play in supporting farm finances as growers head into the 2026 planting season.
Watch AARP Live tonight at 7:30 PM ET on RFD-TV to learn more about ways to reduce expenses and make smart financial choices.
Corn demand is rising thanks to ethanol expansion, yet year-round E15 remains missing from the Farm Bill—leaving farmers questioning the policy gap.
Real Ag’s Shaun Haney explains how farmers are approaching risk management and the steps they’re taking to strengthen profitability through better financial planning.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
Fewer interruptions could translate to improved efficiency—and fewer costly delays when timing matters most.
In a landmark preliminary agreement filed in the U.S. District Court for the Northern District of Illinois, Deere & Co. agreed to a $99 million settlement to resolve a consolidated class-action antitrust suit.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
Wed, 3/11/26 – 7:30 PM ET – John Deere’s cutting-edge technology boosts efficiency, reduces costs, and promotes sustainability.
At Commodity Classic in San Antonio, growers explore new herbicide options, John Deere’s latest 8 Series tractors, and cutting-edge ag technology shaping the 2026 planting season. Here are some of RFD NEWS’ highlights from the event so far.
SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.