Overcoming Business Planning Challenges on Smaller Operations with Automation

Software developers at John Deere Digital are addressing challenges with their new Operations Center, which helps farmers make decisions on the fly.

DES MOINES, IOWA (RFD-TV) — Finding affordable workers has been a challenge for the agricultural industry in recent years, and some are seeking to address this issue with autonomous equipment.

“Trying to see if there was a way that I could grow on 7 to 10 acres with the few people I have, and then use autonomous equipment and some kind of higher value equipment, like to see if there were possibilities,” explained Chris Jagger, an Oregon grower, who has been studying the problem on his farm.

Jagger noted that while technology has advanced significantly, transitioning to fully autonomous systems could prove challenging.

“And I don’t think the technology’s there yet for our scale of farm,” Jagger said. “And so, that’s kind of my vision for the future: a 7- to 10-acre owner-operator kind of operation could be done with a couple of really well-paid employees and a fleet of autonomous tractors.”

Jagger tells aginfo.net that the labor situation has been a problem on his farm for the last ten years, and he’s calling for changes to keep smaller operations afloat.

Software developers at John Deere Digital are addressing labor challenges with their Operations Center, which opened in 2014. However, designers say it has only improved over time, enabling farmers to make decisions on the fly.

“The operations center gives the ability -- for any farmer, regardless of size, regardless of expertise-- to go in, make plans, execute their own on-farm trial, and understand a bit better what’s making money for ‘me,’” said Ryan Stien, go-to-market manager for digital products with John Deere.

Stein continues, providing a real-life example of the technology in action: “If I had a field of corn that I planted this year, and maybe I wanted to try fungicide on a part of it; or even maybe two passes of fungicide on a certain part; or maybe I wanted to try an in-season fertilizer versus a single dose of fertilizer at the start of the year, and analyze what is my ROI on that decision. Did I actually see a yield lift? And was that yield lift profitable for my farm?”

He recommended farmers reach out to their local dealers to see how the program can work on their operation.

Related Stories
Georgia Grown Marketing Coordinator Happy Wyatt has spent the past 20 years teaching young students about agriculture and its connection to their everyday lives.
RFD News correspondent Frank McCaffrey spoke with the Texas Shrimp Association at the Port of Brownsville about the future of the USDA’s new Office of Seafood.
When the stakes are high, proactive preparation and a firm command of the process are your most powerful tools for effective advocacy.
NAAA’s Andrew Moore joins us to discuss the role of ag aircraft in crop protection and emerging concerns surrounding stolen agricultural drones.
Sponsored
Keeping your backyard life pristine means more than mowing your lawn—it’s about having a smart, seasonal plan for everything.
“Flat FFA members” help students share life and agriculture across states

LATEST STORIES BY THIS AUTHOR:

Purdue University’s Dr. Michael Langemeier joins us to break down the latest read on farmer sentiment in the April Ag Economy Barometer, and growing concerns about the impact of global conflict on farm inputs and income.
Federal officials are signaling a more aggressive push on beef packer concentration, but any direct market impact will depend on what the investigation actually finds.
Higher freight rates and potential service disruptions are key concerns for agriculture, which relies heavily on rail to move commodities.
Pseudorabies case confirmed in Iowa herd prompts heightened biosecurity measures as U.S. swine producers work to prevent spread and protect herd health.
Wyoming cowboy and Dusty Vaquero Days founder J.B. Zielke joins us to preview his upcoming event in Gillette and to highlight the festival’s celebration of cowboy culture through music and community events.
Members from across the state will gather for competitions, workshops and leadership opportunities.
Agriculture Shows
This high-yield corn contest showcases real-life Corn Warriors dealing with elements that every farmer knows well. Get an authentic look at what it takes to compete in a high-yield corn contest, and see who will take the title of Corn King.
As the trusted voice of the U.S. cattle and beef industry, the National Cattlemen Beef Association strives to share timely, relevant news. NCBA’s “Cattlemen to Cattlemen” is the leading TV show for beef producers to receive cattle industry news, education, and information.
America’s Heartland brings positive, heartfelt stories about American agriculture to viewers in both urban and rural areas.
Hosted by Pam Minick, “The American Rancher” focuses on the people and places that make ranching an American lifestyle. This half-hour magazine format series features livestock producers and their ranches, animals, and ranching practices.
Fewer interruptions could translate to improved efficiency—and fewer costly delays when timing matters most.
In a landmark preliminary agreement filed in the U.S. District Court for the Northern District of Illinois, Deere & Co. agreed to a $99 million settlement to resolve a consolidated class-action antitrust suit.
Premieres on Wednesday, April 1, 2026, at 7:30 PM ET
Wed, 3/11/26 – 7:30 PM ET – John Deere’s cutting-edge technology boosts efficiency, reduces costs, and promotes sustainability.
At Commodity Classic in San Antonio, growers explore new herbicide options, John Deere’s latest 8 Series tractors, and cutting-edge ag technology shaping the 2026 planting season. Here are some of RFD NEWS’ highlights from the event so far.
SharkFarmer host Rob Sharkey takes us on a tour of the John Deere showcase on the trade show floor of CattleCon 2026 in Nashville.
We caught up with John Deere’s Hay & Forage Got-To Market Manager Kaylene Ballesteros to learn how tech is evolving how producers make hay, from baling efficiency to operator confidence.