RanchHer showcases women leading the beef industry at NCBA CattleCon panel

RanchHer celebrated the invaluable contributions women leading the beef industry at their panel, “Your Path to Becoming a RanchHer,” Friday at NCBA CattleCon.

In a showcase of resilience, innovation, and passion, RanchHer brought together cattlewomen from across the nation to celebrate the invaluable contributions of three special women in the industry at their panel on Friday afternoon, “Your Path to Becoming a RanchHer,” at NCBA Cattle Conference in Orlando, Florida.

One of the panelist at the event, Brandi Buzzard, a first-generation rancher and prominent advocate for agriculture. Buzzard spoke with RanchHer host Janie Johnson this week to share her story and explain what it means to her to be called “the definition of a RanchHer.” Buzzard’s dedication to issues such as conservation, beef sustainability, and nutrition resonated deeply with attendees, underscoring the vital role of grassroots advocacy in shaping agricultural policy.

Though she describes herself as a first-generation rancher, her background in a hobby ranch provided a foundation for her eventual leap into full-fledged ranching alongside her husband. Their shared passion for the beef industry led them to acquire their ranch in 2015 and dive into cattle production in 2016.

The transition from a hobby ranch to a full-time endeavor wasn’t without its challenges. Brandy likened the learning process to drinking from a fire hose, emphasizing the steep learning curve involved. Despite the hurdles, she and her husband have persevered, continually learning and adapting to the demands of ranching.

One of the recurring questions Brandy faces, especially from women in the industry, is about balancing her roles as a rancher and a mother. Her response reflects a pragmatic approach: prioritizing what matters most, recognizing that some aspects of life are like rubber balls that can bounce, while others, like her daughters and ranch, are glass balls that cannot afford to drop. This analogy underscores the importance of setting boundaries and focusing on what truly matters.

For Brandy, raising her daughters in the world of agriculture is about instilling values of independence and resilience. Drawing from her own experiences watching her mother navigate the challenges of rodeo life, she wants her daughters to grow up knowing they are capable of anything, regardless of gender. Her commitment to empowering her daughters is evident in their upbringing, where they are taught from a young age that girls can do anything, even the toughest tasks.

Brandy’s story resonates with many women in the industry, serving as a beacon of inspiration and empowerment. Her participation in discussions like the upcoming all-female panel at NCBA further underscores her role as a leader and advocate for women in agriculture. As she continues to navigate the complexities of ranching and motherhood, Brandy remains a testament to the strength and determination of women in agriculture.

Along with Buzzard, panel attendees also heard from Quincy Atwood, who manages operations for Specialty Risk Insurance in Missouri, and Macey Hurst, who co-owns an Angus operation with her mom and sister as well as works in agriculture marketing for Modern Litho.

Attendees left the conference inspired and empowered, recognizing the pivotal role women play in driving progress and sustainability within the agricultural sector. As the industry continues to evolve, events like the NCBA Cattle Conference serve as a platform for collaboration, education, and celebration of the diverse voices shaping the future of agriculture.

With women like Brandi Buzzard, Quincy Atwood, and Macey Hurst leading the charge, the future of agriculture shines bright with promise and possibility. As the conference drew to a close, attendees departed with a renewed sense of purpose and determination to propel the industry forward, united in their commitment to agricultural excellence and innovation.

Related Stories
Analysts say that while low-income households are facing financial pressures, other middle- and higher-income consumers are helping fill the gap for retail beef demand.
Tim and Sharyn Abbott of the Music City Celebration Sale recap the weekend’s premier auction, which drew top dairy breeders and buyers to Nashville again this year from across North America.
The bill to once again allow schools to offer whole milk and 2% milk will now go to President Trump for approval.
China’s pullback is hitting core U.S. commodities hard, reshaping export expectations for soybeans, cotton, grains, and livestock.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

The EPA has approved over-the-top dicamba applications for the 2026 and 2027 growing seasons, outlining new rules that impact herbicide use for U.S. crop producers.
Merck’s Gary Tiller discusses new virtual fencing technology and how fence-free livestock management could change the way ranchers manage land and cattle.
At CattleCon 2026 in Nashville, RealAg Radio’s Shaun Haney discusses profitability, consumer demand, and how the integrated U.S.–Canada beef supply chain impacts cattle producers across North America.
Texas cowboy chef and host of RFD Network’s Twisted Skillet, Sean Koehler, shares an elote-style street corn dip just in time for Super Bowl Sunday. This skillet-cooked corn dish combines open-fire cooking and bold regional flavors for a delicious twist on Mexican Street Corn.
The USDA’s February WASDE report looms as the CME Ag Economy Barometer shows declining farmer confidence, and more ag industry groups calling for swift policy action.
San Angelo Stock Show & Rodeo Association’s Trenton Priddy preview this year’s event, which is now streaming on RFD+
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.