Rollins on HPAI Strategy: “The plan has worked,” as egg prices stabilize

Wholesale egg prices decreased by 64% from their peak in late 2024, while retail prices have dropped by 27%, according to a recent USDA update.

The U.S. Department of Agriculture (USDA) has updated its five-pronged strategy to combat High-Path Avian Flu (HPAI). U.S. Secretary of Agriculture Brooke Rollins says the plan to improve biosecurity on farms and lower egg prices on grocery store shelves has been successful.

Wholesale egg prices are down 64% from their peak in late 2024, while retail prices have dropped 27%, according to a recent USDA update. Restaurants like Waffle House have even eliminated their egg surcharges, reflecting the improving supply.

The USDA’s five-pronged plan includes free on-farm biosecurity assessments, increased financial compensation for affected farmers, regulatory relief, expanded imports, and major investments in research and innovation.

To date, the USDA has conducted over 900 voluntary biosecurity assessments nationwide. Rollins urged poultry producers to take advantage of free assessments before the fall migration season, when outbreak risks increase.

“While we are proud that over 900 biosecurity assessments have been conducted to date, resources remain available, and we are urging poultry farmers of all sizes to get your assessments done today before a potentially challenging fall,” Rollins said in a recent press release.

The USDA has also paid out more than $70 million in relief to producers of layer flocks.

Rollin’s update also noted the high number of proposals the USDA has received for research on HPAI prevention, therapeutics, and vaccines, saying those awards are set to be finalized this fall.

Related Stories
Approximately 42,000 birds were affected in the outbreak, officials said.
AFBF Economist Bearnt Nelson joins us with insights into current turkey flock sizes, HPAI concerns, and production impacts on holiday demand.
Farmers may benefit from higher turkey prices this holiday season, but risks from HPAI and limited poult placements could further strain the supply.
Disease risks remain a key factor to watch heading into fall.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

The Supreme Court’s ruling could affect pesticide warning claims well beyond Roundup. Richard Gupton with the Ag Retailers Association joins us to explain the importance of federal pesticide labeling standards and discuss the potential impact on the ag industry and supply chain.
Farm Credit’s Christy Seyfert joined us to discuss the ag industry’s push for swift Farm Bill action as it heads toward a House vote.
Bridge payments are helping, but many producers still face losses and tight margins. AEM’s Curt Blades joins us to discuss how the current farm economy is pressuring equipment demand.
Purdue economist Dr. Joana Colussi discussed the U.S. and Brazil’s reliance on imported fertilizers and their impact on global food security amid rising input costs.
RFA President and CEO Geoff Cooper joined us to discuss the proposed E15 amendment in the Farm Bill, industry reaction to the legislation, and the outlook for year-round E15 sales.
USDA Secretary Brooke Rollins plans a farm visit in Missouri, hinting at a possible fertilizer relief announcement on RFD-TV earlier this week. USDA also restructures its research infrastructure and launches new food-safety centers.
Agriculture Shows
RFD-TV has partnered with a handful of agricultural social media influencers whom we have dubbed The New Crop. These folks have taken to the internet to tell their stories and to raise awareness of where our food comes from and all that goes into feeding the world population.
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.
Join markets specialist Scott Shellady, better known as the Cow Guy, as he covers the market-close, breaking down headlines that drive the commodities and equities markets with commentary from respected industry heavyweights.
Tara Beaver Coronado (formerly known as Beaver Vineyards) is a farmer in Northern California. She raises grain crops with her dad. Tara planted her very first vineyard in 2018. Her channel is centered around her daily life on the farm, as well as promoting the diversity and scale of California agriculture.