Rural Small Business Confidence Improves Heading into 2026

Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, Tenn. (RFD NEWS) — Small business confidence finished 2025 on firmer ground, offering cautious optimism for rural communities and farm-dependent economies entering 2026. The National Federation of Independent Businesses (NFIB) reports its Small Business Optimism Index rose in December, remaining above its long-term average as uncertainty eased to its lowest level since mid-2024.

Improved expectations for business conditions drove much of the gain. That matters for rural lenders, ag retailers, equipment dealers, and Main Street businesses whose revenues rise and fall with farm income. Lower uncertainty suggests owners are beginning to plan beyond short-term survival and toward stabilization.

Taxes emerged as the top concern among small businesses, a particularly sensitive issue in rural America where land values, equipment investments, and property tax exposure are significant. Inflation worries eased slightly, and fewer businesses reported plans to raise prices, suggesting some relief on the input-cost side.

Labor availability remains a persistent challenge. Roughly one-third of owners reported unfilled job openings, reflecting ongoing workforce shortages in rural areas. Even so, capital spending improved, with more businesses investing in equipment and vehicles—a positive signal for ag service providers and machinery markets.

While challenges remain, NFIB economists note growing confidence that conditions in 2026 may improve modestly compared with the volatility of recent years.

Farm-Level Takeaway: Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
March 15 of each year is the application deadline for the Pima Cotton Trust, and March 1 of each year is the application deadline for the Wool Trust. The law mandates trust payments by April 15. More information about these programs is available at www.fas.usda.gov/programs.
Superior Livestock Auctions markets more than 1.7 million head of cattle nationwide while also building long-term relationships between both cattle raisers and beef producers.
Lane Howard and Adam Andrews with the National Corn Growers Association joined us in the studio discuss EPA’s approval of summer E15 sales, ongoing fuel market concerns, and the industry’s push for a long-term biofuels solution for farmers.
Alan Bjerga with the National Milk Producers Federation discusses how stewardship is driving efficiency, profitability, and competitiveness in the dairy industry.
Texas continues to play a critical role in the U.S. beef supply chain, with both cow-calf operations and feedlots contributing significantly to national production.
Farm Bureau officials say the findings underscore mounting pressure on producers heading into the 2026 growing season, with input costs continuing to outpace farm income.
Corey Rosenbusch with The Fertilizer Institute joined us to discuss supply chain disruptions and what farmers should watch as global tensions impact fertilizer markets.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Coal-based ethanol could weaken long-term export demand for corn-based fuels.
Data centers may compete with farms for key resources.
New wage rules improve accuracy but may still raise labor costs.
Strong corn and China-driven demand support the pace of U.S. grain exports. RealAg Radio host Shaun Haney discusses Canada-China agricultural trade talks.
Tight global supply is likely to keep fuel and fertilizer costs elevated.
Improving dairy prices could support stronger milk checks later this year.