Rural Small Business Confidence Improves Heading into 2026

Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, Tenn. (RFD NEWS) — Small business confidence finished 2025 on firmer ground, offering cautious optimism for rural communities and farm-dependent economies entering 2026. The National Federation of Independent Businesses (NFIB) reports its Small Business Optimism Index rose in December, remaining above its long-term average as uncertainty eased to its lowest level since mid-2024.

Improved expectations for business conditions drove much of the gain. That matters for rural lenders, ag retailers, equipment dealers, and Main Street businesses whose revenues rise and fall with farm income. Lower uncertainty suggests owners are beginning to plan beyond short-term survival and toward stabilization.

Taxes emerged as the top concern among small businesses, a particularly sensitive issue in rural America where land values, equipment investments, and property tax exposure are significant. Inflation worries eased slightly, and fewer businesses reported plans to raise prices, suggesting some relief on the input-cost side.

Labor availability remains a persistent challenge. Roughly one-third of owners reported unfilled job openings, reflecting ongoing workforce shortages in rural areas. Even so, capital spending improved, with more businesses investing in equipment and vehicles—a positive signal for ag service providers and machinery markets.

While challenges remain, NFIB economists note growing confidence that conditions in 2026 may improve modestly compared with the volatility of recent years.

Farm-Level Takeaway: Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
Betsy Jibben with Ag Market Consulting takes us behind the scenes on report day with AgMarket.net.
Demand for farm loans surged in the first quarter of the year, topping the previous record set in 2016.
Labor Secretary Lori Chavez-DeRemer says the labor program will now be fully under her department, and consolidation will make the program more affordable and efficient for farmers and ranchers.
Roger McEowen with the Washburn School of Law joins us now with the highlights.
The network includes labs across the country that track diseases like New World Screwworm, which could see a rise in cases with hurricane season approaching.
Ag Secretary Brooke Rollins made the announcement yesterday at the grand opening of a new food safety lab in Missouri, where researchers will do Listeria testing.
Following an on-target CPI, the combination could suggest that inflation is cooling.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Higher domestic rail tariffs and mixed capacity shifts will influence grain movement this harvest. Strong corn exports provide momentum, but logistics costs remain a critical factor.
Despite global improvement, food insecurity remains deeply concentrated in vulnerable regions.
The Final Grain Stocks Report may be the last key figures we see if a government shutdown halts future updates.
Livestock and government payments provide a boost, but crop receipts and rising expenses keep pressure on margins. Strong financial planning remains key in a volatile environment.
The USDA’s August Cold Storage report shows shifting stock levels across major dairy, meat, and poultry products.
The total value of the U.S. potato crop was $4.60 billion in 2024, representing an 8% decrease from the previous year.