Rural Small Business Confidence Improves Heading into 2026

Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.

clifton-tn-antique-district_By-Austin-via-Adobe-Stock.png

The antique district in Clifton, Tennessee, was accredited by the Tennessee Main Street program in 2021 after their participation in the project. (Photo by Austin via Adobe Stock)

Photo by Austin via Adobe Stock

NASHVILLE, Tenn. (RFD NEWS) — Small business confidence finished 2025 on firmer ground, offering cautious optimism for rural communities and farm-dependent economies entering 2026. The National Federation of Independent Businesses (NFIB) reports its Small Business Optimism Index rose in December, remaining above its long-term average as uncertainty eased to its lowest level since mid-2024.

Improved expectations for business conditions drove much of the gain. That matters for rural lenders, ag retailers, equipment dealers, and Main Street businesses whose revenues rise and fall with farm income. Lower uncertainty suggests owners are beginning to plan beyond short-term survival and toward stabilization.

Taxes emerged as the top concern among small businesses, a particularly sensitive issue in rural America where land values, equipment investments, and property tax exposure are significant. Inflation worries eased slightly, and fewer businesses reported plans to raise prices, suggesting some relief on the input-cost side.

Labor availability remains a persistent challenge. Roughly one-third of owners reported unfilled job openings, reflecting ongoing workforce shortages in rural areas. Even so, capital spending improved, with more businesses investing in equipment and vehicles—a positive signal for ag service providers and machinery markets.

While challenges remain, NFIB economists note growing confidence that conditions in 2026 may improve modestly compared with the volatility of recent years.

Farm-Level Takeaway: Rising rural business confidence supports local ag economies, but taxes and labor shortages remain key constraints.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
“If this workforce gets even tighter and tighter, you know, it’s going to drive some folks out of production.”
“It really hamstrings our availability of financing to get loans when everything is costing 30-60% more.”
“Producers want those options for identification and traceability purposes that they were promised back in 2013, and that’s what made it controversial.”

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Sen. Roger Marshall, a founding member and chairman of the Make America Healthy Again caucus, joined us with his thoughts on the commission’s latest report and the key ag-related issues.
Produce markets are in transition as fall approaches, with leafy greens and berries under pressure, while vegetables like celery, broccoli, and cauliflower are finding firmer ground.
Grain shippers face lower freight values thanks to weak soybean exports and strong rail service, but barge traffic and forward Gulf loadings suggest continued uncertainty as harvest ramps up.
The EPA proposal laid out two options: fully reallocate all exempted volumes to the 2026–2027 standards, or reallocate half.
U.S. aquaculture may gain competitive ground as harmful subsidies are phased out abroad, but producers should monitor shifts in import supply chains and trade enforcement closely.
Producers may need to prepare for margin pressure in livestock feeding, while dairy farmers could benefit from stronger product demand.