Seed to Table: Why producing a perfect, profitable watermelon crop can be a challenge every season

July is National Watermelon Month! To celebrate, we dig into some of the challenges watermelon producers face each season to provide consumers with the juicy, summertime sweet treat to consumers across the United States.

Nothing screams summer quite like biting into a cold slice of watermelon on a hot day. Producer Luke Hallman of Riverside Produce in King William, Virginia, raises only melons and watermelons for his customers, which include local stores and farmer’s markets. He enjoys the challenge of being a farmer but says he has a very important partner: the honeybee.

“Everything you see here is dependent on a tiny little insect visiting a male flower and depositing the pollen from the male flower to the female ovary, and it doesn’t have to have to happen just once—as I said, you need a minimum of eight visits to that female flower to even get a fruit set,” Hallman said.

There are a lot of other challenges that can arise during the growing season and many challenges that can happen to make watermelons not marketable.

Chris Drake in Southampton County started raising watermelons decades ago he says it can be tough to make a profit with watermelons.

“Once the vines get going and once they get to grow them, they’re actually a little easier to manage, but they’re still there’s a lot of diseases and a lot of pests that can they can damage watermelons,” Drake said. “Then, when you get to the harvest time of it, that’s a whole other issue — you can also have fruit scarring and fruit blistering, and the sun can get to them.”

Farmers raise watermelons on 338 different farms encompassing 773 acres across the Commonwealth of Virginia.

Agriculture Shows
Journey into lives of two hard-working farm families to see the risks, rewards, and funny shenanigans that take place every day. From cat-fishing and watermelon smashing and pig chasing and go-cart racing—there is never a dull moment on these family farms. We’ll also get a modern look at the newest cutting-edge farming techniques that are revolutionizing the industry and providing a greener and more sustainable way to grow.
Each week on The Farmer’s Table by Pivot Bio Originals features an honest conversation about agriculture’s biggest issues: technology, policy, labor, etc. Nothing is off-limits.
Heavy D, Diesel Dave and the crew at DieselSellerz are known for building big, bad diesel trucks. Is the team up for the challenge of building the ultimate farm truck? Follow along as the team navigates the challenges of the build while preparing to change the way people look at farm trucks. Check out this all-new show from Pivot Bio!
The idea of a legacy is crafted with future generations in mind, but the reality of one is chiseled by thousands of big and small choices made by generations gone by. If we study the past, can we find hope for the future? Can a foundation of organized agricultural democracy still be used to improve the quality of rural life? Throughout the past 100 years, the people, principles and purpose of the Montana Farm Bureau Federation have offered a resounding ‘yes’ to these questions.
RFD-TV has partnered with a handful of agricultural social media influencers whom we have dubbed The New Crop. These folks have taken to the internet to tell their stories and to raise awareness of where our food comes from and all that goes into feeding the world population.