Seventh-generation Florida cattle producer balances ranching traditions with modern conservation

Despite his relentless work on the ranch, seventh-generation cattle producer Matt Pearce is looking forward to a well-deserved break to attend CattleCon 2024, the upcoming National Cattlemen’s Beef Association convention in Orlando.

In the heart of sunny Florida, Matt Pearce is not your average cattle rancher. He is a seventh-generation custodian of the land, balancing tradition with forward-thinking practices. Pearce’s love for the land and its wildlife is evident as he manages his cattle operation, taking pride in preserving a legacy for future generations.

The Pearce Family’s commitment to the land extends beyond their cattle. They are dedicated stewards of the environment, managing water flow across their property. This effort not only creates vital wildlife habitats but also serves as a natural filtration system for water before it flows to Lake Okeechobee and eventually the ocean. Matt believes it is a common misconception that ranchers along the river are responsible for polluting the environment. To him, sustainable practices are not just an ethical choice but a necessity, as they impact the land’s future and the generations to come.

As a former president of the Florida Cattlemen’s Association, Matt understands the value of collective action. He believes that cattlemen working together can make a significant impact on the beef industry. He is an active member of the National Cattlemen’s Beef Association (NCBA), recognizing the importance of strong representation in Washington, D.C. For Pearce, being part of the NCBA is a way to ensure that his voice is heard and that the beef industry’s interests are well represented at the national level.

Despite the relentless work on the ranch, Pearce looks forward to a well-deserved break to attend CattleCon 2024. The upcoming NCBA convention in Orlando, Florida, is not only a short drive for him but also an opportunity to showcase his state’s unique challenges and benefits. Pearce has been a devoted participant in NCBA conventions for 25 years, appreciating the enriching experience, extensive networking, and valuable knowledge exchange.

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