Seventh-generation Florida cattle producer balances ranching traditions with modern conservation

Despite his relentless work on the ranch, seventh-generation cattle producer Matt Pearce is looking forward to a well-deserved break to attend CattleCon 2024, the upcoming National Cattlemen’s Beef Association convention in Orlando.

In the heart of sunny Florida, Matt Pearce is not your average cattle rancher. He is a seventh-generation custodian of the land, balancing tradition with forward-thinking practices. Pearce’s love for the land and its wildlife is evident as he manages his cattle operation, taking pride in preserving a legacy for future generations.

The Pearce Family’s commitment to the land extends beyond their cattle. They are dedicated stewards of the environment, managing water flow across their property. This effort not only creates vital wildlife habitats but also serves as a natural filtration system for water before it flows to Lake Okeechobee and eventually the ocean. Matt believes it is a common misconception that ranchers along the river are responsible for polluting the environment. To him, sustainable practices are not just an ethical choice but a necessity, as they impact the land’s future and the generations to come.

As a former president of the Florida Cattlemen’s Association, Matt understands the value of collective action. He believes that cattlemen working together can make a significant impact on the beef industry. He is an active member of the National Cattlemen’s Beef Association (NCBA), recognizing the importance of strong representation in Washington, D.C. For Pearce, being part of the NCBA is a way to ensure that his voice is heard and that the beef industry’s interests are well represented at the national level.

Despite the relentless work on the ranch, Pearce looks forward to a well-deserved break to attend CattleCon 2024. The upcoming NCBA convention in Orlando, Florida, is not only a short drive for him but also an opportunity to showcase his state’s unique challenges and benefits. Pearce has been a devoted participant in NCBA conventions for 25 years, appreciating the enriching experience, extensive networking, and valuable knowledge exchange.

Related Stories
FarmHER Debra Lockard joined us Friday on the Market Day Report to discuss her upcoming show episode, which premieres on Tuesday, October 1 at 9:00 PM ET, only on RFD-TV!

Agriculture Shows
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.
Host Ben Bailey hops in the tractor cab, giving farmers 10 minutes to answer as many questions and grab as much cash as they can for their local FFA chapter.