TAYLOR, Neb. (RFD NEWS) — Upstream Ranch is preparing for one of the longest-running production sales in the cattle industry as it gears up for its 49th Annual Production Sale. The sale will feature Hereford, Angus, and Red Angus genetics focused on performance and consistency.
Quinn Rutt of Upstream Ranch joined us on Friday’s Market Day Report to preview what buyers can expect at this year’s event.
In his interview with RFD NEWS, Rutt outlined the overall makeup of the sale offering and discussed several standout sire groups that will be available, highlighting the ranch’s continued focus on proven genetics. He also touched on how Upstream Ranch balances long-standing ranch practices with modern genetic selection, as well as the key takeaways the ranch hopes buyers leave with after attending the sale.
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Alan Bjerga with the National Milk Producers Federation joined us to review new policies and regulations supporting the dairy industry and what they mean for the year ahead.
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Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
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Midland County Livestock Association President Brandon Mitchell reflects on another strong year for the event, including a premium sale that once again topped the million-dollar mark.
January 20, 2026 08:00 AM
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Livestock strength is carrying the farm economy, while crop margins remain tight and increasingly dependent on risk management and financial discipline.
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Protein-driven dairy growth is boosting beef supply potential, creating an opening to support rural jobs and ground beef availability.
January 19, 2026 01:00 PM
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