Del Monte Foods is hoping to inspire the younger generation to eat their vegetables by spicing up their flavor profiles.
The company has spent several years investing in unique flavors and convenient packaging to appeal to younger consumers.
In fact, new products now account for 10% of their annual sales.
New products unveiled this month include Mexican-style street corn and southern-style green beans.
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Rollins will also tour a small soybean operation in Iowa before her appearance at Lucas Oil Stadium.
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As we continue our Countdown to Convention presented by Culver’s, we meet some of the people who help bring the event to life.
