Spicing Things Up: Del Monte Foods is helping younger consumers eat their vegetables

Del Monte Foods is hoping to inspire the younger generation to eat their vegetables by spicing up their flavor profiles.

The company has spent several years investing in unique flavors and convenient packaging to appeal to younger consumers.
In fact, new products now account for 10% of their annual sales.

New products unveiled this month include Mexican-style street corn and southern-style green beans.

Related Stories
Farm Bureau economist Danny Munch explains the importance of timely enrollment, and how the program helps dairy producers safeguard their operations against volatile milk markets.
National FFA Annual Fund Manager Kimberly Coveney encouraged everyone watching to join the effort today and help celebrate Give FFA Day while investing in the next generation of agricultural leaders.
Tennessee FFA officers join us in the RFD-TV Studios to showcase student leadership and inspire support for agricultural education on Give FFA Day 2026.
National FFA President Trey Myers shares the significance of Give FFA Day, its role in supporting student growth, and how communities can join the celebration to make a difference for future agricultural leaders.
National FFA Organization CEO Scott Stump shares the importance of Give FFA Day, how contributions support students, and why today is an opportunity for everyone to help invest in the future of agriculture.
A stalled World Trade Organization appeals body increases long-term trade policy risk for U.S. agriculture.

Rural Lifestyle & Entertainment Shows
The internationally-known “King of Polka,” 18-time Grammy award winner for “Best Polka Album,” and bandleader of arguably the most popular polka band in America—Jimmy Sturr—is taking to the stage for another slate of shows made for his fans and polka lovers across the country.
Journey into the lives of two hard-working farm families to see the risks, rewards, and funny shenanigans that take place every day. From cat-fishing and watermelon smashing to pig chasing and go-kart racing, there is never a dull moment on these family farms. We’ll also get a modern look at the newest cutting-edge farming techniques that are revolutionizing the industry and providing a greener and more sustainable way to grow.
Strong rural traditions, religion, cowboy boots, and technology collide in “Cowboy Church” — and taking part is as easy as turning on the TV! Airing Sundays on RFD Network.
“California Bountiful” brings you up close with the people, places, food and farms that make California so delicious! The weekly show delivers a fun, entertaining and educational look at California’s farm to fork lifestyle, and everything in between.
“Small Town, Big Deal” follows hosts Rodney Miller and Jann Carl across the country as they scour rural America for the best stories of faith, hope, patriotism, and good common sense that our small towns and farming communities have to offer.