#StillFarming: Why Farmers Keep Planting Despite Negative Return Projections

Farmers display a unique optimism — planting with the expectation that weather, basis, and prices will improve by harvest — asserting that the profession is an identity, not just a job.

NASHVILLE, Tenn. (RFD-TV) — Low prices and high costs do not make idling a real option for most farm and ranch operations, argues Dr. Joe Outlaw of Texas A&M’s Agricultural & Food Policy Center in an interview with Southern Ag Today.

So, “If Crop Returns are so Bad, Why Do Farmers Keep Planting?”

Shutting down guarantees zero cash flow to service debt, payroll, and family living, while ceding global market share to competitors who would quickly ramp up output.

Switching crops is not a simple fix either: many crops now pencil similarly thin or negative, multiyear rotations protect soil health and weed control, and equipment and storage are often crop-specific.

Outlaw adds that farmers are uniquely optimistic—planting with the expectation that weather, basis, and prices can improve by harvest—and that the profession is an identity, not just a job.

The upshot: producers keep planting to preserve business continuity, agronomic systems, and future market position, even when spreadsheets look grim. That’s also why Congress and administrations have long supported agriculture when risks beyond farmers’ control overwhelm margins.

Farm-Level Takeaway: Planting sustains cash flow, rotations, and market share—even in lean years.
Tony St. James, RFD-TV Markets Expert
Related Stories
Thousands of pork producers from around the globe gathered in Des Moines, Iowa, this week for the World Pork Expo to showcase the latest production innovations and learn about market trends in the industry.
Mike Vanmaanen, president of the Livestock Marketing Association, joins us Friday on the Market Day Report for a closer look at the Heritage Act.
Nationwide Agribusiness joins us in honor of National Safety Month, sharing some steps employers and workers can take to stay protected on the farm.
Keeping a close eye on Capitol Hill, farmers and ranchers wait with bated breath as President Trump’s “One Big Beautiful Bill” heads to the Senate. AFBF economist Danny Munch joins us for a closer look.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

North Dakota Farmers Union (NDFU) President Mark Watne joined us Monday to share his perspective on the America First Trade Promotion Program and potential implications for producers.
Dividing up a family farming operation can be challenging, especially for children who may not want to become farmers themselves.
A booming butterfat market is good for some dairy products but threatens efficiency and margins for cheesemakers unless protein levels catch up
Duane Simpson, CEO of the National Council of Farmer Cooperatives (NCFC), joined us in Monday’s Market Day Report to share his perspective on the USDA’s plan and potential impact on producers.
U.S. Farmers Navigate Harvest Pace, Costs, Policy Shifts
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.