BOONE, Iowa (RFD News) — Strauss is looking to grow its presence in the U.S. agricultural market after another appearance at the Farm Progress Show.
RFD Network’s Kirbe Schnoor caught up with Strauss owner Henning Strauss for an industry update on the third-generation, family-owned workwear company.
Strauss said agricultural trade shows give the company an opportunity to connect directly with farmers and get feedback on its products. He said being able to try on the workwear is especially important for customers to understand its comfort, breathability and other features.
Looking ahead, Strauss said the company hopes to continue growing within the U.S. farm community over the next several years.
LEARN MORE: www.us.strauss.com/
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